Increasing Link Popularity

Written by Larry Strawson

=================================================== Increasing Link Popularity ===================================================

Search engines arerepparttar gateway torepparttar 137823 Internet; they arerepparttar 137824 first tool that potential customers use to findrepparttar 137825 products and services they need. This is why link popularity is so imperative. Ifrepparttar 137826 customers do not find your website, you have no possibilities of making any sales.

You're probably wondering whatrepparttar 137827 blazes is popular about a link! Well, in a word - plenty! Link popularity refers torepparttar 137828 ranking assigned to your website byrepparttar 137829 search engines, and it determinesrepparttar 137830 ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google createdrepparttar 137831 system, and now virtually allrepparttar 137832 most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is,repparttar 137833 harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity usingrepparttar 137834 most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quiterepparttar 137835 opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind isrepparttar 137836 quality ofrepparttar 137837 site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on allrepparttar 137838 popular search engines.

The first step, andrepparttar 137839 fastest way to get your foot inrepparttar 137840 door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despiterepparttar 137841 fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial,repparttar 137842 listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed inrepparttar 137843 highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located inrepparttar 137844 middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing torepparttar 137845 "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look atrepparttar 137846 Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, andrepparttar 137847 chances ofrepparttar 137848 knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Written by Brad Callen

Ok, so overrepparttar past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what wasrepparttar 137594 most frequently asked question overrepparttar 137595 past month.

You guessed it... What isrepparttar 137596 Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you'll be an expert onrepparttar 137597 good 'ole Google Sandbox Theory and you'll know how to combat its effects. So, pay close attention. This is some very important stuff.

Before I start explaining whatrepparttar 137598 Google Sandbox theory is, let me make a few things clear:

The Google Sandbox theory is just that, a theory, and is without official confirmations from Google orrepparttar 137599 benefit of years of observation.

The Google Sandbox theory has been floating around since summer 2004, and has only really gained steam after February 4, 2005 , after a major Google index update (something known asrepparttar 137600 old Google dance).

Without being able to verifyrepparttar 137601 existence of a Sandbox, much less its features, it becomes very hard to devise strategies to combat its effects.

Almost everything that you will read onrepparttar 137602 Internet onrepparttar 137603 Google Sandbox theory is conjecture, pieced together from individual experiences and not from a wide-scale objective controlled experiment with hundreds of websites (something that would obviously help in determiningrepparttar 137604 nature ofrepparttar 137605 Sandbox, but is inherently impractical givenrepparttar 137606 demand on resources).

Thus, as I'll be discussing towardsrepparttar 137607 end, it's important that you focus on ‘good' search engine optimization techniques and not place too much emphasis on quick ‘get-out-of-jail' schemes which are, after all, only going to last untilrepparttar 137608 next big Google update.

What isrepparttar 137609 Google Sandbox Theory?

There are several theories that attempt explainrepparttar 137610 Google Sandbox effect. Essentially,repparttar 137611 problem is simple. Webmasters aroundrepparttar 137612 world began to notice that their new websites, optimized and chock full of inbound links, were not ranking well for their selected keywords.

In fact,repparttar 137613 most common scenario to be reported was that after being listed inrepparttar 137614 SERPS (search engine results pages) for a couple of weeks, pages were either dropped fromrepparttar 137615 index or ranked extremely low for their most important keywords.

This pattern was tracked down to websites that were created (by created I mean that their domain name was purchased andrepparttar 137616 website was registered) around March 2004. All websites created around or after March 2004 were said to be suffering fromrepparttar 137617 Sandbox effect.

Some outliers escaped it completely, but webmasters on a broad scale had to deal with their websites ranking poorly even for terms for which they had optimized their websites to death.

Conspiracy theories grew exponentially afterrepparttar 137618 February 2005 update, codenamed ‘Allegra' (how these updates are named I have no clue), when webmasters began seeing vastly fluctuating results and fortunes. Well-ranked websites were loosing their high SERPS positions, while previously low-ranking websites had gained ground to rank nearrepparttar 137619 top for their keywords.

This was a major update to Google's search engine algorithm, but what was interesting wasrepparttar 137620 apparent ‘exodus' of websites fromrepparttar 137621 Google Sandbox. This event gaverepparttar 137622 strongest evidence yet ofrepparttar 137623 existence of a Google Sandbox, and allowed SEO experts to better understand whatrepparttar 137624 Sandbox effect was about.

Possible explanations forrepparttar 137625 Google Sandbox effect

A common explanation offered forrepparttar 137626 Google Sandbox effect isrepparttar 137627 ‘Time Delay' factor. Essentially, this theory suggests that Google releases websites fromrepparttar 137628 Sandbox after a set period of time. Since many webmasters started feelingrepparttar 137629 effects ofrepparttar 137630 Sandbox around March-April 2004 and a lot of those websites were ‘released' inrepparttar 137631 ‘Allegra' update, this ‘website aging' theory has gained a lot of ground.

However, I don't find much truth inrepparttar 137632 ‘Time Delay' factor because by itself, it's just an artificially imposed penalty on websites and does not improve relevancy (the Holy Grail for search engines). Since Google isrepparttar 137633 de facto leader ofrepparttar 137634 search engine industry and is continuously making strides to improve relevancy in search results, tactics such as this do not fit in with what we know about Google.

Contrasting evidence from many websites has shown that some websites created before March 2004 were still not released fromrepparttar 137635 Google Sandbox, whereas some websites created as late as July 2004 managed to escaperepparttar 137636 Google Sandbox effect duringrepparttar 137637 ‘Allegra' update. Along with shatteringrepparttar 137638 ‘Time Delay' theory, this also raises some interesting questions. This evidence has led some webmasters to suggest a ‘link threshold' theory; once a website has accumulated a certain amount of quantity/quality inbound links, it is released fromrepparttar 137639 Sandbox.

While this might be closer torepparttar 137640 truth, this cannot be all there is to it. There has been evidence of websites who have escapedrepparttar 137641 Google Sandbox effect without massive link-building campaigns. In my opinion, link-popularity is definitely a factor in determining when a website is released fromrepparttar 137642 Sandbox but there is one more caveat attached to it.

This concept is known as ‘link-aging'. Basically, this theory states that websites are released fromrepparttar 137643 Sandbox based onrepparttar 137644 ‘age' of their inbound links. While we only have limited data to analyze, this seems to berepparttar 137645 most likely explanation forrepparttar 137646 Google Sandbox effect.

The link-ageing concept is something that confuses people, who usually consider that it isrepparttar 137647 website that has to age. While conceptually, a link to a website can only be as old asrepparttar 137648 website itself, yet if you have don't have enough inbound links after one year, common experience has it that you will not be able to escape fromrepparttar 137649 Google Sandbox. A quick hop around popular SEO forums (you do visit SEO forums, don't you?) will lead you to hundreds of threads discussing various results – some websites were launched in July 2004 and escaped by December 2004. Others were stuck inrepparttar 137650 Sandbox even afterrepparttar 137651 ‘Allegra' update.

How to find out if your website is ‘Sandboxed'

Finding out if your website is ‘Sandboxed' is quite simple. If your website does not appear in any SERPS for your target list of keywords, or if your results are highly depressing (ranked somewhere onrepparttar 137652 40 th page) even if you have lots of inbound links and almost-perfect on-page optimization, then your website has been Sandboxed.

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