4. INCREASE THE BUYING OPTIONS

Offering choices of WHAT to buy reduces your sales. But offering choices of HOW to buy increases your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

For example, many online marketers only accept orders online. They could easily increase number of sales they get by including options to order by phone, fax and postal mail.

5. SIMPLIFY THE BUYING PROCEDURE

You get more sales when you make it easier for customers to buy from you. Look for ways to make your buying procedure easier and faster.

For example, many online marketers use a shopping cart to process their orders -- even when they offer only 1 or 2 items. Don't force your customers to endure complicated process of a shopping cart just to order 1 item. Some will abandon process ...each one a sale you lost needlessly.

Use a simple online order form instead of a shopping cart when you offer only 1 or 2 items. It generates more sales.

Each of these buying stimulators will increase your sales. Start using them now in your ads, web pages and other sales messages. They will produce immediate results without increasing your costs.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Here is page I use quite often for this purpose. You can get an idea of what I mean.

http://www.moneyforhire.com/marketingresources

This will not only give you a chance at getting an email address but might get a return visitor as well.

You can get a second chance by putting an exit pop-up on this page. I know, you hate them and supposedly everyone else hates them. The fact is, using a pop-up in right manner, can be one of most important marketing moves you make.

People's irritation with pop-ups comes from sites that use multiple pop-ups and sites trying to cram a sale down your throat.

Give something away. You will be amazed at people who suddenly start checking out your pop-ups. Offer a free ebook or marketing course in exchange for signing up for your newsletter or ezine.

Using this method for your start page and surfing programs, can provide you with a number of future customers.

If used correctly, these programs can be quite beneficial. Like anything else, used incorrectly, they are a waste of time.

That couple of minutes it takes to sign up for a hundred hits, can be well worth it when you use them correctly.