Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.

1. CONVERT BENEFITS INTO FEELINGS

People usually buy a product or service because they expect to feel a certain way after purchase. Keep this in mind as you develop your ads, web pages and other sales tools.

Use vivid word pictures to dramatize pleasant feeling your customer will experience when enjoying benefit produced by your product or service. The following portion of a business opportunity ad I saw recently illustrates this concept:

"No boss. No schedule. No debt. Money to buy what you want and lots of time to have fun."

2. DRAMATIZE THE FEELING OF LOSS

After telling your prospect what they will gain from buying your product or service, tell them what they will lose if they do not buy it. Most people fear loss more then they desire gain.

Strengthen your selling appeals by reminding prospects of what they will lose if they do not buy from you. For example, above business opportunity ad becomes more powerful by adding following:

"Or... continue building wealth for your boss while you struggle month after month just to pay your bills."

3. REDUCE PRODUCT CHOICES

Promote only 1 product or service each time you advertise. Most people have difficulty selecting one product to buy when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all -- and you lose sale.

If you are using them to try and make sales, results can be quite discouraging. If you are using them to sign up new subscribers for your ezine or newsletter, your results can actually be surprisingly good.

Most people who are surfing for hits, are not interested in buying anything. Their main purpose is to create more hits for their own website.

So this being case, how does one grab their attention? You have to make them an offer that can benefit them. I'm not talking about giving them a 50% discount on your best product. Give them something with no strings attached, except to give you their email address.

Some things that work well are free ebooks, free marketing courses or anything else that might benefit surfer.

There are different approaches to making these offers. You can take visitor straight to a page on your site that offers free ebooks or marketing courses and get email address in exchange.

That method can produce quite well but I like to give them more than one chance to sign up.

Send them to page on your website that provides good quality information. This page, like every page on your site, should give them opportunity to sign up for your ezine, newsletter or whatever it is you provide.