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Use what you learn to plan future marketing Use this information as you begin to plan your marketing for next year. Plan to spend more time, energy and/or money on those activities that brought you business and sales. Delete those activities that did not. If you donít have any way to track your sales or new clients, donít worry. What does your gut tell you about where your new business came from? Additionally, see Question of Week for tips on uncovering marketing results even if you didnít track very well. And if nothing else, be glad that you now know what you need to do next year to ensure your future marketing success.
Is That Really Considered Marketing?
Any time you talk to someone about your business, product or service, in person, at an event, over phone, or through a brochure or some form of media, you are marketing. Any time you send someone an email or a thank you card from your business, you are marketing.
Be aware of any time you are communicating with current customers, or potential customers. Take opportunity to make them aware of new products or services, special offers or programs, or even milestones or changes in your business. Do you include your business card every time you mail a letter to a client or prospect? Do you have an email signature that includes your business name, your phone number, your email address, your website address and possibly even your tagline? You should. You are reminding people about your products and services and making it easy for them to find out more if they so choose. If you truly believe that your products or services can enhance peopleís lives, then it should be easy to share word at every opportunity. After all, if people donít know about you, they canít benefit. Put this way, it is almost a disservice to NOT market.
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com