How to use Ezines to make salesWritten by John Horsch
Continued from page 1 Solo ads are ultimate in Ezine advertising. There is nothing else to clutter up your ad copy. Your ad appears alone and on it's own. Just make sure your ad copy is dead on or your wasting your money. Nobody will sit and read droll..boring ad copy, even if it is a Solo ad. The cost for Solo ads is usually double cost of a Top ad, but can easily make up for it with double or triple sales ratio. You Solo ad, in some ezines, can be of unlimited length. I have found that shorter is usually better. That's not to say you don't want to get across your strong points in your ad copy, most certainly do so, just don't go on and on and on about your product or opportunity. I personally use top sponsor ad's and solo ad exclusively. Writing Powerful Ezine Ads Learn to write good ads. Practice using words and phrases that convey power, curiosity and emotion. Your small ad's purpose is to get hundreds of clicks and be noticed. 1. Grab prospects attention Use emotional attention grabbers in your first 3 words. Words such as "Free" and "Now" can work with right combination of words. Here are some other attention grabbing words to use: Announcing FREE How To Discover Amazing Secrets Breakthrough Insane New Now Yes Sale Hate Obscene Seduce You Grab their attention right of bat and you have succeeded in first step. 2. Make A Promise Tell prospects why they should use your product. Why is it better, what makes it stand out, why would they want it..etc. Try to make second line have some emotional pop in it. Explain benefits, list reasons for wanting your product. Don't just say things like "Earn thousands daily" nobody will believe you. Try "How to Earn $1000.00 in a month" this may make prospects wonder if you actually did it. Stress what your product does. Be explicit in major benefits if you want to make a big difference in your sales. Once you have a solid promise for your ad, it's time to make them take action now. 3. Make Readers Take Action You have readers attention now lets have them take action. Remember, we want them to reply to your autoresponder. Here is a simple and effective statement to get them to do so: For more information fast and free: your@autoresonderaddress.com Keep it simple and short at this point.

A 3+ year veteran of Internet marketing, John Horsch publishes The Workhome1.com Ezine, http://www.workhome1.com/services.htm and owns and operates Workhome1.com. Workhome1.com has a full complement of advertising to meet the daily needs of Internet Marketers. The Workhome1.com Ezine was established in Dec. 2001 and continues to offer relevant and timely Internet Marketing news to it's 17,788 Subscribers.
| | A New Twist To The Signature File IdeaWritten by Terence Tan
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There are probably other companies offering to let you provide free e-mail to others (the key point being they must allow you to attach YOUR signature file to each outgoing e-mail), but Everyone.net does seem to be very user friendly, easy to set- up( no setup cost), and cheapest. They also offer to give you a free domain name of your choice when you sign up. If you already own XYZ.com, you could take advantage of their offer by also getting XYZ.net for free. For sites with large and dedicated North American audiences, there is even a Sponsored Mail solution where they essentially offer their service for FREE! This is certainly a proven, low cost strategy to use, especially if you are looking for some "free stuff" to offer your web site visitors, gaining their goodwill and turning them into your "evangelists" at same time.

Terence Tan is the founder of HugeAffiliates.com, a website dedicated towards the development of Multi Level Affiliate Programs as an alternative system of business. Visit http://hugeaffiliates.com to learn how MLAPs can multiply your affiliate referral commissions.
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