How to use Ezines to make salesWritten by John Horsch
My favorite online advertising medium is Ezines. I use ezines before I use other pay for advertising. The reason is simple, you can place a SOLO ezine ad for as low as $10.00 dollars and generate-with a well written ad-a couple of hundred dollars in sales. Start off using small ads, and with success expand ad or use a solo ad. Say your first ezine ad costs you $25 dollars take that money and put it back in to a Solo ad, solo ad brings in $50 dollars in sales now use some of that profit and put it back into advertising. Keep advertising and growing you business this way. Plus, your growing a list of customers. Start small and as you have success with a particular ad expand. Ways to Advertise to Ezines The easiest way to advertise to ezines is to send them to your web site in your ad. You will get some results, but not as many using another strategy. This strategy entails using an autoresponder address for prospects to click and get more information. This way you know have a prospect receiving a SERIES of messages from you on your opportunity, not just one view of your web site. This will maximize your chance at making sales. Email follow up could make an incredible difference in your sales. You may convert 2% of your visitors into sales, with email follow up you could convert double that-or 4-5%. And, if they don't decide to buy this product you still have them as a prospect in your autoresponder system for another shot later. With a web site visit they see your web site once and then are gone. This is automation at it's best, take advantage of this simple advertising method in ezines and watch your sales soar. Types Of Ezine Ads Classified Ad's are usually at bottom of ezine and are not very effective. They are cheap and offer some sort of test of ezine you are advertising to. I wouldn't read to much into quality of ezine by a response from a bottom ad however. Classified ad s are usually 5 to 6 lines long and offer a reasonable method to advertise your product. Top sponsor ads can be a great deal more effective. Depending on your headline and ad copy of course. The top sponsor ad is usually at top, obviously, right after ezines publisher info and before first article. Top sponsor ads are also 5-6 lines but offer much more exposure. The cost is higher as expected, but worth it in most ezines.
| | A New Twist To The Signature File IdeaWritten by Terence Tan
After incredible success of Hotmail.com, use of signature files on all outgoing e-mail accounts has been a common method of web promotion.The limitation that most people face is that there is a limit to how much "legitimate" e-mail they can send everyday. A key but often overlooked characteristic of Hotmail campaign that made it wildly successful is that every user of Hotmail was actually part of its campaign. Rather than sending signature file ads from only one e-mail account, Hotmail had a virtual army of people promoting their service. One way we can boost number of mails carrying our signature files is to offer free e-mail accounts to people and attach OUR signature files to their outgoing email.While it is now harder to give out free e-mail accounts than when Hotmail first started out, even a small handful of active users of your free service can dramatically increase number of your signature files being displayed. Everyone.net offers a cheap Group Mail account that lets us offer free e-mail accounts to 100 people, at $9.99 a month. For less than 10 cents each, you'll get an large group of people pushing your advertisement every time they send out an e-mail message.
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