[x]Real time tracking of clicks, impressions, cost ..(3 hours delay)

[x]The ability to turn on/off participation in Google AdSense program. Since AdSense ads are nothing but ads by those who are running AdWords ads. [x]Ability to select daily budget to avoid overspending.

[x]A robust keyword analysis system.

[x]Since there is a limit for number of characters in ads, it is much more exciting to put all your copywriting skills to test.

[x]Ability to create a hierarchy for ad campaigns, such as various "ad groups" inside a single ad campaign.

The main reason why AdWords campaigns give best results is because of speed and highly targeted audience. In field of marketing it is extremely important to test results as early as possible.

But real question is how to get most out of these wonderful features? Because of speed with which AdWords gives results, it is a best tool to collect opt-in subscribers, in short "building your list". Instead of selling directly to audience it is wise to educate them more for pre-selling product and then follow up by building a relationship first.

Now everyone is talking about "building your own list" and it's true. But here I have a slightly different logic for sending AdWords traffic to an opt-in page.

Let's consider two situations.

Case 1>Tomorrow morning I come to your home and give away a pair of Nike shoes to you as a free gift.

Case 2>You go to a city mall and "buy" those same shoes by paying a price.

Now out of two situations it is more likely that you will take good care of shoes that you have purchased by paying money. Same is true with subscribers, when you pay to collect email addresses and names it is more likely that you will concentrate more toward building a rhythm with you prospects in order to get ROI.

It's like trapping yourself into a mousetrap. Since you have invested some money, you must work at it and is best way to tap "goldmine" on Internet.

That's it for now. Hope this information helps you and motivate you to give it a try.

Copyright 2005 Shrinivas Vaidya

AdWords is registered trademark of Google Inc.

f you are dead serious about running Google AdWords campaigns, then "The Definitive Guide To Google AdWords" by Perry Marshall is an excellent resource to start with. This is more than an eBook, which deals with getting results fast and without spending a fortune on AdWords advertising. Click below for more information.

http://www.myfriendlyebooks.com/reco/Perry.htm

Here's a short list of article directories:

http://www.ezinearticles.com http://www.certificate.net/wwio http://www.ideamarketers.com http://www.goarticles.com http://www.netterweb.com http://www.jogena.com

Key #2: Choose a "Magnetic" Title

Magnetic title? That's right. Your article title is your headline. If it doesn't pull reader into article, nothing will. Just think ... what if I called this article:

"Get More Traffic In The Search Engines", "Easy Search Engine Tips", or "Free Traffic Generation Strategies".

BLAH! See what I mean? These don't pack much "punch", do they?

Your title is just like a classified ad. Look at it this way. If your article title is crowded on a webpage with 100 others, what will make it jump off page?

Key #3: Use The AIDA Principle

Attention Interest Desire Action

This universal formula applies to your articles as well. Once you've enticed your reader to read your article (via a great title), you need to keep them reading.

The first paragraph of your article is critical. If it's dull, boring and lifeless, your reader will surely bail out. You must keep their interest right from start. Try using short paragraphs, sentences and words. This will keep tempo upbeat and make your article much easier to read (or skim, as most do online).

Key #4: Create Several Sub-Headings

To better organize your thoughts, divide your article into sub-headings. At times, writing a 500-700 word article can seem insurmountable. Sub-headings make things easier. Instead of tackling entire article at once, try writing one paragraph at a time.

Key #5: "Close The Sale" With A Resource Box

One of worst things you can do is to leave your reader hanging. They've just read your great article, now what? A resource box appears at very end of your article. It's last line that your reader sees. It's your chance to set next step.

Make sure that your resource box is compelling. Make reader jump over to your website, sign up for your ezine, download your latest ebook, claim their free gift -- get creative!

Also, resource box allows you to include a direct link back to your website. Sit back and watch your link popularity soar!

Key #6: Poofread Your Work

Did you catch that? It should have read, "Proofread". Nothing hollers out amateur, newbie, or just plain unprofessional than an article filled with typos and bad grammar. If you don't have an English major in family, hire a proofreader. Their rates are reasonable and they can save you from damaging your reputation online.

Key #7 - Promote, promote, promote

Let's make one thing clear. Without key #7, keys 1-6 are a waste of time. Bottom line, no one will read your article if you keep it stored on a floppy disk in your desk.

You've got to promote it!

How can you promote your article? There are close to 90 article directories, article banks, free content sites, article announcement lists, and article syndication services out there. And best part is ... 95% of them are FREE!

Plus, there are thousands of ezines, websites and blogs that are looking for article submissions. Develop a list of contacts in your target market. Next, e-mail each ezine publisher, blog owner, or webmaster a copy of your latest article. There are countless stories of individuals who have succeeded using this exact same approach.

Wouldn't you like to get your next article picked up by an ezine with 32,000 subscribers or have 8,000 websites visitors view your article tomorrow?

Jason Potash makes it easy to create and blast out your articles all over the Internet using his ingenious new ArticleAnnouncer Article Marketing System. Click below now to see what's happening on Tuesday, June 28th: