I know I’ve been repeating myself, but it’s critical that you understand this. It’s relationship that’s key.

Most businesses owners don’t recognize true value of relationship that they have with their customers. When you use this relationship well, it can represent an unbelievable increase in your sales.

Let me explain.

I’ll show you what kind of difference in response you can get with an endorsed mailing vs. a cold mailing.

Let’s say you’re selling a $297 product on how to achieve all your goals and live life of your dreams and you rent a 10,000 name list from a list broker. You then write a powerful sales letter that explains just how valuable your product is and you then send out a letter or e-mail to each of those names.

Your campaign is somewhat of a winner and you pull a 2% response (which is industry average for a mailing to a cold list). 2% times 10,000 equals 200 orders. 200 times $297 adds up to a gross profit of $59,400. Now truth be told, these kinds of profits are alright, but numbers are low. Or rather, lower than they could be.

Why is response so small? Because people who received your sales letter do not know anything about you, your offer, your business, your product, etc. They do not trust what they see... they are afraid of being ripped off. This is why it’s called a cold mailing... response is cold.

You remember 2 reasons why people don’t buy right?

Now how can you increase those numbers?

What if you got owner of that list (who often contacts his subscribers and thus has a relationship with them) to write on top of your sales letter or their newsletter how great your product is and how valuable he/she believes this deal to be, do you think response will be a lot higher? You bet!

So if you take same product, and mailed same sales letter to exact same list, except that you now have list owner endorsing you, your mailing will probably be a lot more successful.

So instead of having a 2% response, you may have a response well over 10%! And what does that mean to your bottom line? Let’s say response was only 5%. 5% of 10,000 names is 500. So 500 people order at $297. So your gross profits explode to $148,500 instead of a measly $59,400! You understand power of using endorsements now, right?

Listen to me. You can market your business hard (and risky) way, or easy, safe and intelligent way by doing Joint Ventures.

You can use this concept immediately, regardless of your business or what industry you are in.

You have permission to reprint this article provided you include following resource box:

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Gabriel Howes is a Joint Venture expert. Visit www.ultimatejv.com now to learn how to quickly set up very profitable JVs.

Go for it.

Copyright © 2005 Gabriel Howes All Rights Reserved