You are about to learn most powerful, yet least understood and very often overlooked form of marketing that exists today. Marketing greats like Jay Abraham have called this concept “the fastest and easiest way to make a fortune on earth”.

A JV endorsement is when one company endorses (recommends) someone else’s products or services to their customer list that they have a relationship with, and both share profits. It’s a win/win arrangement.

Smart business owners send periodical, quality information to their customer lists, thus building a relationship with them. And when they have a good relationship, its a lot easier to get them to buy more.

Very smart marketers do same things, but they also endorse (recommend) other peoples products or services. Many businesses have their own client list that they send periodic helpful information to them.

Why would they do this?

You see, it’s relationships that make up greatest factor in sales. That’s why people will buy more often from a friend with a mediocre sales letter than a stranger with a killer sales letter.

I want to give you an example of why endorsements can be extremely powerful.

Let’s pretend for a moment that I’m your best friend. We’ve known each other for a long time and you trust me. I give you a call and I tell you about a new product or service that I have just tried out and I rave about quality, service, value, etc.

Will you believe me? Of course. Will you buy that product/service following my highest recommendation? Quite possibly. Since you trust me, you will set aside your skepticism and really listen to what I have to say.

Now imagine for a moment that a complete stranger calls you and suggests you patronize some other business or service. Chances are you won’t believe him because you don’t know him and trust him -- and also because he doesn’t know your likes and dislikes. You will rarely, if at all, follow his recommendation.

When people don’t buy, it’s only for 2 reasons; either they don’t want to purchase whatever you’re trying to sell in first place... or... they are skeptical and need to be convinced.

So when you leverage that relationship, that trust, prospects will feel a lot more confident buying from a complete stranger – because someone they know and trust told them it was alright to.

You see, all people who wouldn’t have bought in first place because of their skepticism can now buy with peace of mind.

People almost always react positively when endorsement is positive. All of a sudden they have a reason to trust an unknown person or business. They have proof that they’ll be happy dealing with them.

When was last time you were thinking of something, as simple as coffee, and “Starbucks” appeared in your mind? This, my friend, is what they call "savvy marketing" and it's as old as day is long. The reason that marketing has been around for so long, is that for some odd reason, more we keep something in forefront of our mind, more we inquire, more we "Google" it, and more we buy it - it is why we think that we're wearing Levi’s instead of jeans.