How to do it?

The great thing about this day and age is that you can have a website in no time. You can do it yourself or have someone else do it. But you should start with "How" questions first:

How do I want my business represented? Professionally, honest, just like everyone elses, etc.

How will it be created? Will you learn what it takes to create it, will person you have creating it know what you want them to know, or will you just cross your fingers and hire neighbors 15 year old.

How will it be marketed? This depends on geographic profiling. Whether you want it marketed locally, within your country, or world wide.

How is market online for my product/service? Do research before site goes live, just remember internet is always changing and tomorrow may look better for your market.

The further you go, more questions arise. Answer them well and you will have a great sales tool!

6. Articles. For solopreneur sites, your own written articles. For other sites, articles with various authors yet on focus.

7. Interactive elements. For example: response forms, quizzes.

8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it’s a hiccup. All auto responders must be well written and positive. If someone purchased something, they need energy of "thank you."

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their first visit.

11. Newsletter that is consistent with 80/20 rule. 80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn't do more than provide perceptive value. Once purchased and vastness is only fluff, then your credibility is shot. Complimentary e-books meet same requirements.

14. Give them other ways to receive more on...you if you are focus...or information if that is focus.

15. Automated referral system. If you want referrals for your products or services, make it easy for you to get them. Set it up so it’s as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.