How to Write a Landing PageWritten by Nick Usborne
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- It's about copy, words. It's text that will bring you success or failure. - Design? The purpose of design is to support and showcase text. If you want results, your visitors must read text. This influences your choices of colors, your use of images, layout on page. - Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's one that says YES. You don't WANT them to navigate. You want to give them just one way forward. - Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused. >> Concluding thoughts Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don't have skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about 'direct marketing' through their site pages. Whatever reason, it's companies that have will and resources to build high-converting landing pages that will come out winners.
Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com. To find out more about landing page writing and design, read his review of MarketingSherpa's Landing Page Handbook - How to Raise Conversions.
| | Interview With Corey Rudl:The Secrets of an Internet MillionaireWritten by William Rodgers
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Arial, Helvetica, sans-serif">If this stuff sounds a little basic, don't worry! The course also walks you through more advanced topics -- things like e-mail marketing, search engines, locating virtually unknown sources of dirt-cheap traffic, how to get 1000s of new visitors to your site for free, and so on. And best part is that you don't need to be some kind of computer whiz to understand and use strategies that are taught in course! You'll be amazed at how easy it actually is to do things like set up autoresponders, accept credit cards on your site, and build your own opt-in e-mail program. The course also comes with two CD-ROMs that are literally packed with all kinds of great resources. These CDs contain everything from "fill-in-the-blank" e-mail and newsletter templates, to revealing audio interviews, as well as Corey's "Personal Rolodex," which is a list of 167 web sites, tools, software, and resources -- mostly FREE or "almost-free" -- which have saved me TONS of time and money already. But what impresses me most about this course is just how complete it is. I've purchased other Internet marketing books and resources before, and they all seem to focus on just ONE thing. For example, they'll tell you how to build a great-looking site, but won't tell you how to get anyone to visit it! Or they'll tell you that you need to start collecting e-mail addresses from your visitors -- and then they don't tell you HOW to do it! The "Insider Secrets -- Version 2004" course is almost like an encyclopedia of Internet marketing, since it explains in tremendous detail absolutely everything you need to know about how to start, run, and grow a profitable online business. I give this product my absolute highest recommendation.
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