Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes.You still have to work within
fundamentals of good writing and copywriting. And you still have to recognize differences between writing for paper and writing for a monitor.
However, there are some important differences to consider when it comes to writing a landing page.
>> You KNOW what you want your visitors to do
On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to right page.
In other words, a lot of time pages we are writing are not final destination pages for many of our visitors. So we deliberately help them leave page, pointing them in right direction.
With a landing page, everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do.
>> Now you're in realm of direct marketing
A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on page, you want to convert them.
When direct marketing with a landing page, remember these points.
If you've been searching for information about how to sell products or services online, then you've probably come across Corey Rudl's name at least a few times. And, if you're like me, you've probably wondered what