Good news releases are not written , they are re-written and re-written.

Make it easy to read. Maximum one page. Use easy to read font. Twelve point works well. Add a little spice by bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print whole thing in capital letters. That is extremely hard to read. Use many short paragraphs and short sentences. Double spacing is a very good idea.

Proof read before you send it. Journalists are especially sensitive to poor grammar and typos. It hurts to read garbage - so they won't.

The media will read your release thinking, 'Will this interest my readers, listeners or viewers and is it unique?' It doesn't have to be 'very' unique - just a little. Every January we get news about first News Year's baby. Because first one is unique at that time, second is not news.

Relate news to reader. Why is it important to readers, listeners, or viewers of media? Test for significance by asking, 'So what?'

Answer a reporter's key questions: who, what, why, where, when and how. You could even use these questions as sub headings - or as a summary. Use these questions as a quality test before you send it.

Quotes are good and more interesting. You might use quotes from company officials, community leaders or customers. When you use a name always state who they are, e.g. National Sales Manager, President and Founder, author of… Use quotes that evoke emotion, create controversy or present a position.

Don't introduce too many new names. This confuses readers. Talk about one or two.

Write name in full first time you use it. After that you can use only last name. If you want a name to be remembered use it several times in release.

AFTER THE RELEASE

The reporter(s) may call for more information or to arrange a photograph. Be available. If you are out of office check your voice messages often. The press has tight deadlines.

Don't expect to review reporter's article before publication. Occasionally they will run article exactly way you wrote it - but not often. Once you give them information they have control. It helps if you have read other articles from reporter and know their slant and hot buttons.

If they use your news release, send them a thank you note.

Keep and file all your news releases in sequence - even ones that did not get action. Clip and save articles that ran with release. Study them to find what works with whom and when.

See you in news!

Paul goes on to say … “there's a great window of opportunity for network marketing companies to educate consumers about wellness products and services.”

“I see great opportunities coming for network marketing industry because network marketing is clearly best vehicle we have today, in United States and around world, to educate people about new products and services.”

“I see great opportunities for network marketing and network marketers because they're fastest way to get new information out there.” (Exerts from An Interview with Paul Zane Pilzer By John David Mann and John Milton Fogg From Network Marketing Lifestyles Magazine Sept. 2001)

So to summarise, seemingly untapped NICHE at this time is WELLNESS industry and your market are BABY BOOMERS.

To your Success!