How to Slay the Dragon

Written by Pamela Geiss


Continued from page 1

This isrepparttar same principle. You are what you think you are. If you believe you can be successful, then you will go about doingrepparttar 120934 things that are necessary to make it so. You will work to find what you need to know to make it so. Let's face it, if you don't believe in yourself or your product, how inrepparttar 120935 world do you think you will be able to convince anyone else? If you think you will fail, then you WILL fail! Anyone who plays an instrument can tell you there are times they are playing a piece and it's going really well and they think, "Wow, I haven't made a mistake yet!" And what'srepparttar 120936 next thing that happens? Boom! There's that mistake. Why? Because they didn't really believe they could play that piece allrepparttar 120937 way through perfectly, so they "made" that mistake happen without even realizing it!

Many of you won't even believe what I'm writing to you here, and that's too bad, actually, because it can serve you well and get you started inrepparttar 120938 right direction. Believe me, I've been there, done that, and I learned this lesson - so can you! It's never too late, you know!



Pamela Geiss owns LotsaPerks.com. Visit her today and get the tools you need to be successful with your business! http://www.lotsaperks.com


The Synergysophy of Integrated Marketing Communication

Written by Tom Merilahti @ Synergialaitos


Continued from page 1

The principle of OR was that new circumstances required innovative methodologies. An OR group was always a mixture of different professional disciplines. A botanist, a mathematician, a chemist, a psychologist, an astronomer - each OR member brought torepparttar group a discrete worldview or logical system, and also detailed knowledge and understanding ofrepparttar 120933 structure of that system. But none of them could solverepparttar 120934 problem alone. ONLY THE INTERSECTION of these systems produced innovative thinking.

The clash of these systems,repparttar 120935 impossibility of mapping one system onto another, is what often sparkedrepparttar 120936 INSIGHT -repparttar 120937 FLASH OF INSPIRATION that firstly definedrepparttar 120938 gestalt ofrepparttar 120939 problem, and eventually led to it's solution. We believe thatrepparttar 120940 principles of OR can usefully be applied both within and outside commercial and institutional organisations which seek fresh input into their systems of management, operation and, especially, communication.

Creativity

The act of creativity by itself is rewarding for many people. No audience, sale or reward may be necessary. The act itself is self-rewarding. There are also many people who findrepparttar 120941 act of thinking to be self-rewarding; who find stimulation in addressing concepts outside their everyday life and work. It isrepparttar 120942 joy of unfettered exploration. Synergy Integrated Marketing is founded in that spirit of exploration - to bring together different creative disciplines and to discoverrepparttar 120943 resonances and dissonances between them. What Is It?

Synergy Integrated Marketing represents many things: ombudsgroup, think-tank, concept exploration, simulation, OR. It will remain many-faceted becauserepparttar 120944 very nature ofrepparttar 120945 chaos facing us is thatrepparttar 120946 old boxes and linear flowcharts cannot serve us any longer. The world is ' fuzzy ' - not black and white. The world is becoming more complex, not less. Whenrepparttar 120947 structure is collapsing - it's better not to be trapped in a box!

The word ' architecure ' is a useful shortcut in conversation. That is why we invented names - as a shortcut. But what ' architecture ' is , is open to debate. There is more agreement on what ' architecture ' is NOT, than what it is.....

For more information, welcome to; www.Synergialaitos.com/synergyindex.htm

A marketing communication professional born in 1958. Specialized in Synergy Integrated Marketing and in unconventional marketing areas, such as co-marketing and communication, sponsorship, cause related marketing and in event marketing.


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