How to Sell More Stuff to More People, More Often.Written by Rothline
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| | Offset Printing- Varnishing techniquesWritten by Robert Kennedy
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What are your options? Ink, paper type and type of varnish (Matte or gloss, tinted or non-tinted) must all be considered when deciding on varnish effect you are trying to achieve. Sales, design and production staff should discuss these projects in estimating/ production planning stage to ensure desired results are printed. For most printed matter where varnish is being applied coated (glossy) paper is your best choice. Uncoated papers tend to absorb more of effect and have a rougher surface. Whether you use gloss varnish, dull varnish, tinted varnish or play one off against other your viewers will enjoy uniqueness of design and print. Your printed piece will be remembered by a higher percentage of you audience and in some cases kept just as a collectors item. I have been in printing industry for many years. In 1986 I read many of varnishing techniques that I employ in catalogue sent by one of our paper suppliers, entitled ‘Varnish Techniques’ by SD Warren Company. I have kept this catalogue and used it as a tool to help illustrate finished results of various varnishing techniques. Yes, this catalogue is varnished. It is 2005 now, and I have decided to scan actual pages that demonstrate and explain varnishing techniques used by commercial printers today. http://www.weprintcolors.com/varnish/index.htm Enjoy
Robert is the marketing director of an online print and design firm http://www.weprintcolor.com. Robert covers all aspects of graphic development, deployment and digital media design services.
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