Creating New Dimensions in Printing and LithoThink for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kept it with you!
Could it be graphic design? Photo placement? Typography or layout? Unusual format or innovative printing affects?
Learn
many techniques for incorporating varnish into your next printed piece. Varnished continues to be a great way of protecting and enhancing printed matter, but many graphic designers miss this in element of design.
So you have that special promotion you are working on. It really needs to ‘stand out from crowd’! One of easiest and effective ways is to do it with varnish! You don’t get a second chance to make of first impression.
What is varnish? Varnish is a variation of printing ink. It can be clear or tinted, glossy or dull, and it performs on a printing press as normal ink.
From production viewpoint, varnish is a sealer that overprints ink and paper helping to protect finished printed piece from being scratched and scuffed. From a design viewpoint, dull varnish is sometimes used to reduce glare on glossy paper and thus increases readability.
For design effects, gloss and dull varnishes are used independently or in combinations. They can make a sheet glisten or make it appear smooth and shiny. Try spot varnish to add an enhanced appearance to photography, increase vibrancy of colors, or add interest and clarity to charts and diagrams.
Independent varnishes can run “in background” and will attract reader, in a very subtle manner to their presence.
Varnish does not always need to be combined with conventional printing inks. Varnish is interesting and appealing when used on its own. To create a tinted appearance you can add a small percentage of ink to varnish. This will print with a tinted transparent look that cannot be easily duplicated adding a dimension that is simply not achievable and any other way.
