PAVE Way to Profits Remember, community has never been a “build it and they will come” issue – although some disagreed in late 1990’s. There are four active roles you must prepare to take on. Miss on one of these, and you may miss your target altogether. Using acronym PAVE, build your community and be Patient, be Accessible, be Visible, and be Empowering. •Be Patient Build out your forums and be patient. If you have a newsletter or Blog, promote forums every chance you get. One technique to start conversations is to create multiple users for you to use and post under each of names at start.

•Be Available Either yourself or someone on your team should always be available to forum for help, answers and solutions as it applies to your product or service. Have a “feedback” or “rants and raves” section and respond to posts.

•Be Visible Take an active part within community discussions. Not just as a moderator or monitor, but as a member. Your customers will benefit from your presence and you will always have a focus group available.

•Be Empowering Ask members who have made quality posts if you can use their writings in your newsletter, brochures or blogs. They will love celebrity status and you will gain much-needed proof by always having quality testimonials. It will also encourage others to continue to post. Share spotlight and give community a “sense of ownership” in discussions.

Keep your community focused at start. Let it grow naturally and see where it goes. Listen and learn from your customers. Will you be able to count how much your efforts count towards your profits. Probably not. Nevertheless, do you mop your floors and empty your trash?

This is a powerful strategy indeed.

You see, when you post your article on an Article Directory it will be there for as long as that site is there and it will be easily accessible by subject or author through that sites search engine. Since articles can be reprinted on thousands of sites all over internet, your articles have potential to reach millions of readers with no extra work on your part.

Article Marketing is about writing high value content. The information contained in it should be clear, concise, accurate, informative and timely.

Your article should not try to sell reader. It should tell, not sell.

A prospect is much more likely to click on link in your resource box if you don’t apply any pressure.

Your main objective should be to establish yourself as an expert in your field or niche. This will encourage your readers to click on your links and buy your products. There will also be added benefit that your brand – your unique online presence - will be enhanced by your credibility and your readers will “attach” themselves to you. They will trust you as a provider of valuable information.