This will not only reduce their "Defense Mechanism", but will also trigger their buying interests.

Now suppose you're targeting female audience, bring up instant magnetic charms like:

Prada, Chanel, Hermes, Ungaro, Jennifer Lopez, Brad Pitt, Enrique Iglesias, Slim Fast, beauty secrets, diamond, star style, princess, future,....

This will keep them curious and eager to finish reading your sales copies.

**HERE'S HOW TO PUT IT TO WORK!

If you're writing a classified ad, you could write same content, with a slight difference. This way, you'll have 2 slightly different ads to target men and women -- SEPERATELY!

For example, here is an ad targeting male audience ....

"Unveil Formula One Secret You Can Instantly Copy to Turbocharge Your Site and Easily Turn It into a Hole-in-One Business that Earns You Homerun Profits -- 100% Faster than Tiger Woods' Swing...Guaranteed!"

With a slight change to it, you'll have an ad targeting female audience...

"Uncover Time-tested Secret You Can Instantly Copy to Make Over Your Site and Easily Turn It into a Hot-selling Business that Earns You Magic Profits -- You Can Buy Yourself 2 Prada Bags a Day....100% Guaranteed!"

You'll see that in ad for men, I use word "turbocharge" to associate with auto racing. And because men like SPEED.

And in ad for women, I use word "time-tested" to associate with beauty. And because women like SECURITY.

See how easy it is you can create 2 "TARGETED" classified ads in just a minute? You surely can create more targeted ads like these -- in NO time at all.

P.S. Don't forget whom you're writing to! A Mars or a Venus?

2. Add words that CATCH THEIR EYES

"free, guaranteed, magnetic, magic, explosive, shocking, lifesaver, unbelievable, number one, top-notch, secret, trick, pure profits, cash, non-stop, hands-free, all-in-one, step-by-step, shortcut, bullet-proof, fool-proof, no B.S., no hype, how to, instant, breakthrough, formula, front-page, master, top gear, six-speed, lightning fast, headache-free, insiders, jaw-dropping, heart-stopping, mind-blowing, head-spinning, jam-packed, power, success, weapon, surefire, kick-butt, sidekick, blackbelt, jealousy-guarded, pitfall-free, deadly-effective, sure-winner, warp speed, in a heartbeat, razor-sharp, mapped-out, armed, turn-by-turn, competitors, little-known, little-used, lifetime, turnkey, ringside seats"

3. Include specific numbers that STOP THEIR BREATH

"as easy as 1,2,3, by up to 927%, in as little as 7 days, 24 hours a day, 7 days a week, 365 days a year, 5 days from now"

4. Use vivid, colorful comparisons that KNOCK THEM OFF THEIR FEET

"as easy as chewing gum, cheaper than a cup of Starbuck's coffee, sell as fast as fireworks on fourth of July, sell as fast as ice-cream in heat of June, sell faster than frozen turkeys on Thanksgiving"

**Now that you're armed with this super-easy SHORTCUT, you can easily come up with SLAM DUNK headlines like....

1. "Legally Steal Jealousy-guarded Secret of Heavy-hitters on Internet!"

2. "Skyrocket your Profits with Turnkey Marketing Tricks Big Dogs Don't Want you to Ever Find out!"

3. "EXPOSED! The Search Engine Sealed Secrets that'll Sell your Products Faster than Fireworks on Fourth of July!"

4. "Discover Mind-blowing Techniques that'll Explode your $0 Website into a Knockout Worth $14,000 in as short as 8 weeks!"

Or 5. "REVEALED! How to Outsell your Best-selling Competitors with Little-used Pricing Tactics that Don't Cost you One Single Red Cent!"

P.S. Believe in power of words! They can make your business prosper and make your dreams come true.