You can't live without one or another. And let's face it. We're not same!

So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and Women are from Venus". I know....I know! Although men don't enjoy that book as much as women do, nature of gender differences is unarguable. We were not born same....that's all.

There's always a psychological barricade based on our gender differences. You can't write to men, thinking they're from Venus. Likewise, you can't write to women, thinking they're from Mars. You can't let them collide!

Always remind yourself what it is that keeps them glued to your page! Then make a list....

** For men, top things on their minds are sports, cars, high-tech toys, computer games, politics and finance.

** As for women, top things on their minds are fashion, beauty, diet, celebrities, horoscope and jewelry.

Now, what you can do is do a little research. Go buy a few magazines that are not in your area of expertise. Or if you like, you can just ask your boyfriends, girlfriends, husbands, wives or even your kids about latest trends. I guarantee you'll get a lot of eye-opening, cutting-edge ideas.

Notice words, adjectives or technical terms they use. Don't forget to remember names of important persons in that particular field. Get a glimpse of what's HOT and who's COOL! This way when you write, your prospects will feel that you're NO ALIEN. They'll feel that you're part of GANG!

Suppose you're targeting male prospects, mention something eye-catching like:

If you can't make them interested in 10 seconds, there's a good chance you'll lose them forever. So, you'd better shoot it right and "grab" their attention -- fast -- if you don't want them to go to your competitors!

And how do you do this?

**Just write HARD-TO-RESIST headlines!

It works just like dating online. There are hundreds and even thousands of your potential dates floating on net, waiting for you to pick for your Saturday dinner. You can't date them all at once. And you can't just read all of their ads either!

So what would you do?

IF YOU WERE A GUY, which lady would you "pick", and which one would you "pass" -- just by reading what they say in their headlines?

2 ladies post their photos, both looking like Jennifer Lopez. Which lady would you ask out?

Between one that says "28 single latin lady, looking for a kind and sincere gentleman!"

And one that says "Dance salsa with me, and you'll know I was born to surprise you!"

Wow!! I don't know about you, but I CERTAINLY like surprises!

NOW IF YOU WERE A LADY, which guy would you choose to go out with?

2 guys post their photos, both looking like Brad Pitt. Which guy would you pick and which would you pass?

Between a guy who says "A friendly, outgoing guy looking for a short-term relationship".

And a guy who says "If you let me, I'll make sure you get lost in my blue eyes as I sing to you".

Whoa!! This guy definitely knows how to turn ladies' heads. He knows how to use romance and passion as his "secret weapons".

See TEMPTING power of headlines??

Now it's time for you to SEDUCE your prospects! Remember, you've got 10 seconds!!

DON'T be "Single Latin Lady". Rather, BE "The One to Surprise You"!!

DON'T be "Fun-Loving Guy". Rather, BE "The Blue-Eyed Who Can Sing"!!

You'll be surprised how easy it is to get all attention you want from your prospects and make explosive sales!

I'm going to make this really easy for you...

Here is list of 111 READY-TO-COPY words I make exclusively for you. Make sure you include them in your emails as they will easily turn casual visitors into eager-to-pay buyers!

1. Use verbs that TURN THEIR HEADS