How to Keep Your Business Healthy

Written by Charlie Cook


Continued from page 1

Your Marketing Fitness You can have a steady flow of new prospects and clients each month if you adopt a healthy marketing strategy. Here's how.

1. Set Goals Regularly review your marketing. Assess what's working and what isn't and set objectives for lead generation, client acquisition and retention.

2. Target a Need Focus your ads, your elevator speech and your marketing copy on prospects' concerns.

3. Get Attention Prospects need to know that you exist before they will contact you.

4. Prompt Action In order to get prospects to give you their contact information, inquire about your services or buy your products, prompt them to action. Use your marketing copy and your offers to get prospects to call you, visit your web site or your store, and buy your products and services.

5. Grow Your Network The more qualified leads you have,repparttar better.

6. Establish Credibility You need to demonstrate your competence and convince prospects to trust you before they'll make a purchase.

7. Follow Up Old leads are cold leads. Follow up when leads are fresh. When people contact you, send an immediate email response and give them a call within 24 hours.

8. Provide a Solution Make sure your products and services arerepparttar 120089 solution to your prospects’ problems.

9. Demonstrate Value If you want someone to buy, they need to understandrepparttar 120090 benefits.

10. Stay in Touch Don't let prospects forget you when they need you and are ready to buy.

If you increasedrepparttar 120091 time you spent working out each day and improved your diet, you'd start to see a difference in a couple of weeks. You’d be stronger and healthier.

Marketing isrepparttar 120092 same. You need to do allrepparttar 120093 right things consistently. Start using these ten marketing steps and in a couple of weeks you'll start to see a change. You'll find more prospects contacting you and a steady increase in revenue.

Whether you want to be fit and profitable at 90 or not you can learn from Jack LaLanne’s continued health and prosperity. It just takes some discipline and knowledge. Apply both to keep yourself and your business in good health.



2004 © In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com


Who Do You Trust When Buying Online?

Written by Nicola Bullimore


Continued from page 1

Companies such as Factory Outlet Scooters, www.factoryoutletscooters.co.uk sell brand new mobility scooters at low cost prices. Are we to believe that this company is not reputable because their scooters are sold at, in some cases, halfrepparttar price of Helprepparttar 120088 Aged? I don’t believe so.

In response to Mr Olsson, a gentleman posted a reply. He said he himself had worked inrepparttar 120089 industry selling mobility products forrepparttar 120090 last 15 years, and that he was “Very amused, yet saddened” atrepparttar 120091 reply Mr Olsson offered. He did not think it was appropriate for a well known charity to be involved in this commercial enterprise which by its inference gives backing to an associate company selling items for high prices which may lead a potential customer away from a competitor sellingrepparttar 120092 same product at halfrepparttar 120093 price. He agrees with Mr Olsson that there are bad companies around and added that they sell scooters and other aids at inflated prices, and suggestsrepparttar 120094 role of Helprepparttar 120095 Aged as a charity should be to educate and guiderepparttar 120096 elderly torepparttar 120097 best buys,repparttar 120098 best prices and companies who are ethical.

The Office of Fair Trading have currently launched a campaign to help consumers, such asrepparttar 120099 elderly, to fend off doorstop sellers who are selling high price items, such as mobility scooters and mobility products, to deal with high-pressure sales tactics. The campaign is backed by a number of groups, including Helprepparttar 120100 Aged.

Helprepparttar 120101 Aged have their heart inrepparttar 120102 right place, and we know they do a lot of good work forrepparttar 120103 elderly, but in this case, they possibly need to be more aware of realistic prices thatrepparttar 120104 elderly can make their purchases online and perhaps recognise genuine services offered by other online companies inrepparttar 120105 market industry.



Nicola Bullimore has been working with people to resolve personal debt problems for some years. For more information, please visit, www.debtquestions.co.uk


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