Your Marketing Fitness You can have a steady flow of new prospects and clients each month if you adopt a healthy marketing strategy. Here's how.

1. Set Goals Regularly review your marketing. Assess what's working and what isn't and set objectives for lead generation, client acquisition and retention.

2. Target a Need Focus your ads, your elevator speech and your marketing copy on prospects' concerns.

3. Get Attention Prospects need to know that you exist before they will contact you.

4. Prompt Action In order to get prospects to give you their contact information, inquire about your services or buy your products, prompt them to action. Use your marketing copy and your offers to get prospects to call you, visit your web site or your store, and buy your products and services.

5. Grow Your Network The more qualified leads you have, better.

6. Establish Credibility You need to demonstrate your competence and convince prospects to trust you before they'll make a purchase.

7. Follow Up Old leads are cold leads. Follow up when leads are fresh. When people contact you, send an immediate email response and give them a call within 24 hours.

8. Provide a Solution Make sure your products and services are solution to your prospects’ problems.

9. Demonstrate Value If you want someone to buy, they need to understand benefits.

10. Stay in Touch Don't let prospects forget you when they need you and are ready to buy.

If you increased time you spent working out each day and improved your diet, you'd start to see a difference in a couple of weeks. You’d be stronger and healthier.

Marketing is same. You need to do all right things consistently. Start using these ten marketing steps and in a couple of weeks you'll start to see a change. You'll find more prospects contacting you and a steady increase in revenue.

Whether you want to be fit and profitable at 90 or not you can learn from Jack LaLanne’s continued health and prosperity. It just takes some discipline and knowledge. Apply both to keep yourself and your business in good health.

Companies such as Factory Outlet Scooters, www.factoryoutletscooters.co.uk sell brand new mobility scooters at low cost prices. Are we to believe that this company is not reputable because their scooters are sold at, in some cases, half price of Help Aged? I don’t believe so.

In response to Mr Olsson, a gentleman posted a reply. He said he himself had worked in industry selling mobility products for last 15 years, and that he was “Very amused, yet saddened” at reply Mr Olsson offered. He did not think it was appropriate for a well known charity to be involved in this commercial enterprise which by its inference gives backing to an associate company selling items for high prices which may lead a potential customer away from a competitor selling same product at half price. He agrees with Mr Olsson that there are bad companies around and added that they sell scooters and other aids at inflated prices, and suggests role of Help Aged as a charity should be to educate and guide elderly to best buys, best prices and companies who are ethical.

The Office of Fair Trading have currently launched a campaign to help consumers, such as elderly, to fend off doorstop sellers who are selling high price items, such as mobility scooters and mobility products, to deal with high-pressure sales tactics. The campaign is backed by a number of groups, including Help Aged.

Help Aged have their heart in right place, and we know they do a lot of good work for elderly, but in this case, they possibly need to be more aware of realistic prices that elderly can make their purchases online and perhaps recognise genuine services offered by other online companies in market industry.