Recently Jack LaLanne, America's first TV fitness guru, turned ninety. Not only is he still sound of mind, in great shape, he's made millions and is still earning more. How does he do it?

You know it is important to eat your fruits and veggies, exercise regularly, avoid drinking and smoking and get enough sleep to stay healthy. To that list Jack LaLanne would add, set clear goals, exercise with weights twice a week, avoid eating between meals and keep your mind active.

Of course you can't just eat well and skip exercise or avoid drinking and smoking and skimp on sleep. Jack LaLanne is still going strong at 90 because he does ALL things required to stay healthy every day.

Marketing your business requires same comprehensive, disciplined approach Jack LaLanne uses to stay healthy at 90. To attract new clients and retain existing ones you need to set goals, target a need, get attention, prompt action, grow your network, establish credibility, provide a solution, follow up, demonstrate value and stay in touch. These are ten essential steps to marketing your business.

Like a staircase, steps are connected and you need to put them together in proper sequence and use each of them regularly. A common marketing mistake is to focus on just one or two of above steps and hope for best. Joan, who owns a sports facility, called last week about her advertising campaign. It was costing her significant dollars but wasn't translating into new clients. What was problem?

Advertising can help get attention but to be effective it needs to be focused on clients' needs and prompt them to action. Joan's advertising was focused on her solution, not on prospects' needs resulting in a disappointing response. Once she rewrote her ads to target prospects' needs, her response rates and business revenue increased.

As any business would know, it is important to keep up to date with current market prices so products can remain competitive. The Help Aged website seem to be selling mobility scooters at more than double price of other online vendors. So why are prices of mobility scooters on Help Aged website so expensive?

The Help Aged website have a section where people can come and ask questions and post answers to other peoples threads. One person challenged Help Aged on how they justify their prices considering there are similar websites selling same product and offering a similar service at half price.

Peter Olsson: Help Aged E -Commerce Marketing Manager, replied and said that Help Aged started selling mobility scooters in February 2004 to counter act against common “Unethical Sales Practices” of other sellers in industry. Peter Olsson suggests that his own research shows that prices Help Aged sell their mobility scooters at are infact, “very competitive”. Mr Olsson states that he is aware, rock bottom rates are advertised in tabloids and other media. However, he encourages in his reply to remember “there’s a wide range of specifications available on market so people get what they pay for”. He uses an example stating that some are sold as new although they have been refurbished.