Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but prize came too easily.

Soon I learned that a great method to ensure their correct email was captures was to deliver goods via email. That way, if they really wanted to get booklet, they'd have to ante up with valid addresses. Great - they had pre-qualified themselves!

You can use autosresponders or a tool such as Constant Contact to automatically send your offering to new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com.

Now, just sit back and watch your list grow into a wonderful marketing tool.

The solution? Pull technology. That's right. As many are discovering, e-mail is out and channels are in... big time.

Channeling (pull technology) eliminates all those issues for both subscribers and publishers alike. Listen to these strong benefits.

Subscribers are in total control of when and what information they receive WITHOUT giving out their e-mail or any personal information at all. Plus there's no op^ting in and out.

Publishers are also in control because they no longer have to deal with all hassles of publishing via e-mail. They simply add an item to their channel, click a button and all their subscribers receive it immediately.

I personally like sound of this, both as a publisher and subscriber. Think about it. The potential to start unclogging our inboxes and receive what we want when we want it. It's growing on me.

Maybe, we should start chanting, or writing following slogan: "Don't push me. I'm now channeling." Well, it's a start anyway.