When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.

I'm referring to communication on Internet. There are essentially two ways to move information on web.

There is push technology and there is pull technology. E-mail can be labeled as a form of push technology. How?

Let's say you subscribe to an ezine or electronic newsletter. Well publisher sends (pushes) it out to subscribers via e-mail on a set schedule.

And once your e-mail is out there ... well, you know rest.

As we all know, growing problem with sp^am has caused our inboxes to be so clogged we might miss or even delete that ezine from our favorite publisher...

... or that product inquiry from a customer, a new product announcement, and an important notice from an affiliate upline.

Then we have our ISPs. They have tightened filters to point that we are not even getting all our messages.