Publishing: How to Get Great Testimonials and Endorsements for Your Book

How to Get Great Testimonials and Endorsements for Your Book

Written by Ink Tree Ltd.

Continued from page 1
It is acceptable to provide endorsers with repparttar

list of names of other persons from whom you are requesting endorsements. Often repparttar 126373

endorsers will be pleased to be included in good company. Conversely, they may be flattered to be included in repparttar 126374

list of celebrities. Be very respectful of repparttar 126375

time of

people that you are approaching for endorsements. Value their hectic schedules and understand that you are not their utmost priority. Busy people may not have time to thoroughly investigate your product or service, or read your book from cover to cover, so do repparttar 126377

work for them. Send them a few versions of endorsements that you would like, allowing them to merely choose one and do some minor editing. Pre-writing repparttar 126378

endorsements greatly increases your chances of success and it allows you to emphasize repparttar 126379

points you want to make in order to impress your potential buyers. Write endorsements that are specific to your product and that are relevant to repparttar 126380

expertise of repparttar 126381

endorser. Don’t ask an author of gardening books to endorse your novel, your widget or your health food product. Keep repparttar 126382

endorsements relevant and exciting. Writing “This is a great product” just won’t do. Your endorsements must make buyers feel good or solve a problem for them. For instance, if you are selling a healthy lifestyle book, avoid writing “I loved this book”. So what? Instead, create solutions for your customers. Try something like: “This book gives you all you need to tighten your sagging bottom and make your heart happy without fad diets and expensive gym memberships”. Keep endorsements short and relevant, with one to three sentences being sufficient. Buyers don’t want to read an essay about your product – you have only a few seconds of their time to attract their attention and relay your message. Hit them fast and hit them good! As your product gains in popularity, you will receive unsolicited endorsements from happy customers. Be sure to keep a file of them for future reference and for future inclusion in your marketing campaign. Marketing must continue forever, if you want to increase sales, and there is no better way to increase those sales than by repparttar 126383

recommendations of satisfied buyers. Endorsements are part of your sales team. Placed on your product or book cover, they create repparttar 126384

justification and urgency that buyers need to part with their money. Go get them!

Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors publish, market and sell books. We have all repparttar 126385 tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple waywww.inktreemarketing.com

Selling Your Book to Book Clubs - Increasing the Odds

Written by Ink Tree Ltd.

Continued from page 1

Tip #5 for increasing repparttar odds:

There are rules to follow when submitting your book to repparttar 126372 book clubs, so following them carefully should avoid unnecessary rejections.

Here they are:

1. Send your manuscript to repparttar 126373 Editorial department at repparttar 126374 appropriate club(s).

2. Include a cover letter that details repparttar 126375 following information:

• summary of repparttar 126376 book contents

• description of repparttar 126377 book (size, binding, hard/soft cover, black & white or color)

• expected selling price

• number of pages

• number and type of photographs and/or illustrations (indicate if black & white or color

• notation if repparttar 126378 book will be part of a series

• which volume repparttar 126379 book is in an existing series and a sales history of repparttar 126380 series

• intended publication date

• plans for publicity and promotion, and your intended budget

3. Include a brief author biography written in repparttar 126381 third person. Be sure to talk about any previous books published and their sales histories.

4. Send photocopies of some of repparttar 126382 illustrations and photographs. Please do not send original copies – they will NOT be returned to you.

5. Don’t forget your contact information and website if you have one.

Unfortunately, you cannot contact book clubs to follow up on your submission. It’s a case of “Don’t call us. We’ll call you”. Book clubs receive too many submissions to allow follow up calls or letters. If they are interested, they will call you, usually within two to six months.

Do you think that a book club sale is worth pursuing? Absolutely! We specialize in book club and other non-traditional book sales (more info here: Book Marketing Secrets). For very little effort you can achieve repparttar 126383 sale of thousands of copies of your book. You will likely be paid a minimum sum per copy, but you will also not have any production costs, and a small sum multiplied by thousands can equate to a very nice check. Your only effort will be to sign a contract, provide your book on disk and collect that check – and just think of repparttar 126384 free publicity! Thousands of book club members will read about your book. You can’t buy that kind of publicity!

© Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors publish, market and sell books. We have all repparttar 126385 tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

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