Publishing: How to Get Great Testimonials and Endorsements for Your Book

How to Get Great Testimonials and Endorsements for Your Book

Written by Ink Tree Ltd.

Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them. Endorsements and testimonials (which we will call endorsements for repparttar

sake of simplicity) create repparttar 126373

push that prospective customers need in order to become buyers. Endorsements provide credibility to your claims about repparttar 126374

quality of your product and they affirm your expertise and product knowledge. Even if you are not professionally trained in your area of expertise, endorsements from professionals or well known individuals in your field indicate that you can provide value to repparttar 126375

buyer. The simple fact that you have created your product gives you expert status: after all, you could not have produced your product without extensive research, commitment and passion. You become repparttar 126376

expert. The purpose of endorsements is to thoroughly impress your customers, causing them to believe that their lives just will not be complete without your product. Make them short and powerful, and don’t be afraid of a little humor. People need to feel good about purchasing your product. The time to request endorsements is before your product hits repparttar 126377

market. You want repparttar 126378

opportunity to add endorsements to your media kit and news releases, and you want to print them on your product and in your advertisements. Send requests for endorsements, along with a sample of your product, well before repparttar 126379

product is available for sale. Aim for repparttar 126380

stars when requesting endorsements – ask people who are recognizable in your field and who are as well known and widely known as possible. Keep in mind that granting endorsements is also of great benefit to repparttar 126381

persons providing them, so don’t be afraid to ask. Free publicity is always a bonus. When you implement your marketing plan, repparttar 126382

persons providing your endorsements will piggy-back on your media and advertising campaign. To learn more about how to obtain free media reviews and how to obtain media attention: Click Here People must hear repparttar 126383

name of your product at least seven times before it becomes familiar enough for them to develop trust and a need to buy. The same is true for repparttar 126384

person lending their name to create your credibility – they also need to be in people’s faces every day. Have you noticed how often you see repparttar 126385

name of Mark Victor Hansen, author of repparttar 126386

Chicken Soup book series? He endorses many products and in so doing he has become a household name.

Selling Your Book to Book Clubs - Increasing the Odds

Written by Ink Tree Ltd.

What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club repparttar

right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.

You allow repparttar 126372 book club to reprint your book in a specific language, in a specific format, for a specific period of time, in a specific geographic territory, to a specific group of people. You ensure in your contract that you maintain ownership of repparttar 126373 copyright and of all other intellectual property rights, such as electronic, movie, other languages and territories, and serial rights – to name a few. Always seek good legal advice before signing a contract.

There are many book clubs, but most of repparttar 126374 major clubs fall under repparttar 126375 bookspan umbrella (www.bookspan.com). To find other book clubs that are appropriate for your book, do an internet search: on your browser, type in +(your book genre, e.g., cooking)+book+club.

The chances of having your book selected by a book club are roughly one in ten, which is really quite good. Imagine if your chance at winning repparttar 126376 lottery was that great!

Tip #1 for increasing repparttar 126377 odds:

It is important to know that book clubs are always looking for new ideas to entice their members, so if your book is well written and edited, has plans for professional graphic design, AND demonstrates a unique slant on your topic, your chances of being selected rise considerably.

Tip #2 for increasing repparttar 126378 odds:

In saying that, it is important for you to know that repparttar 126379 earlier you submit your book, repparttar 126380 better.

Tip #3 for increasing repparttar 126381 odds:

Book clubs are much happier receiving a typed manuscript six to twelve months in advance of your publication date than receiving a bound galley or finished book close to repparttar 126382 publication date. A book club likes to introduce your book to its members near your publication date in order to take advantage of repparttar 126383 reviews and publicity that you will be generating when your book is launched. The bigger repparttar 126384 media splash you make, repparttar 126385 better everyone’s sales will be.

Tip #4 for increasing repparttar 126386 odds:

There are many categories of book clubs, so be sure to submit your title only to repparttar 126387 appropriate clubs. Do not send your book to every book club that you can find. Each club’s membership has specific interests so be sure to submit your book only to clubs that might buy—you will again increase your chance of being selected.

For instance, if you have a humor book, it’s unlikely to be of any interest to a cooking club or to a mathematics club. If your book is regional, it will not likely appeal to a general interest book club, so submit that a regional title to suitable specialty clubs.

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