Check out sudden ascent that comedian/actress Janeane Garofalo’s career has taken since she took lead in attacks on President Bush’s policy in Iraq. Agree or disagree with her, there’s no doubt that throwing bricks at White House has benefited her.

“Before this I was a moderately well-known character actress,” Garofalo recently told Washington Post. “Now, I’m almost famous.”

Famous enough to warrant an ABC sitcom, as well as more than 53,000 Google hits using her name alone.

Throw right brick at right person, and you gain fame.

Obviously, throwing a brick isn’t for everyone. It takes a strong stomach, a steady nerve and willingness to dodge a few bricks thrown in your direction.

But it works.

The keys to creating a Targeted Newsworthy Appeal with this tactic are to find right brick and right target.

The right brick is a criticism or a charge that:

1. Your target cannot easily deny or dismiss with a few well-chosen words.

2. Arouses your target audience – your potential customers or clients – to take action against target.

3. Brings your issue into stark clarity for public to see, to study and to digest.

The right target is:

1. An industry leader with a well-known brand name.

2. A famous person who practices or champions what you oppose.

The PR Rainmaker knows: Walter Winchell was right. f you want to become famous fast, throw a brick.

Copyright 2003 by W.O. Cawley Jr.

Source 2: Previous Non-Buyers

Most prospects will not buy from you first time they hear about your product or service ...or first time they visit your web site. You can recover many of these lost sales with a follow up system.

Your follow up system can be as simple as contacting previous prospects occasionally with a new offer. Or it can be more complex such as distributing a weekly newsletter with topics related to your product or service.

Problem For Internet Marketers: Many visitors to your web site want what you offer - but they are not ready to buy right now. You cannot follow up with them if they click away from your site before you find out who they are and how to contact them.

The Solution: Post a complimentary offer on your site for something valuable to prospects in your targeted market. Deliver it only by email so you can capture email address of each visitor who requests it.

For example, offer a complimentary subscription to your email newsletter if you publish one. Otherwise, offer a special report, a source list or other valuable information they cannot get anywhere else.

Tip: Try to get each prospect's first name too. Use it to personalize your follow up messages. People cannot resist reading something when it is personally addressed to them.

Include existing customers and previous non-buyers in your marketing efforts. Both are a prime source for easy sales. And you don't have to spend money on advertising to get them.

Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV