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"Dear Margaret,
It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
In
meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
Take care and let's stay in touch.
Best, Alexandria K. Brown, 'The E-zine Queen'"
Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
3) Are you Speaker? Pass Around a Signup Sheet or Collect Cards Whenever I'm featured speaker at an event, I make sure to give audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
If you use business card method, tell audience to write an "E" for e-zine on their card — this lets you know they want to be signed up for your newsletter. Some speakers do opposite, and tell audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-zine will follow-through for you, automatically!
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the e-book, "Boost Business With Your Own E-zine," available at http://www.ezine-queen.com. For *hundreds* more great tips like these, visit her site and sign up for her FREE weekly newsletter, "Staight Shooter Marketing." Don't miss the next issue - subscribe today!
