While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around
country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with
people we meet.An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have
chance to repeatedly teach them how great your products/services are while building their trust in you.
But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up — it's unethical.
So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.
1) Advertise Your E-zine on Your Business Card (or Brochure) Nothing gets passed around at a networking event more than
good old business card. But what's on
BACK of your cards?
Nothing?
Well, from now on you're going to use that valuable real estate. Next time you print new cards, use
flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at
office, she'll be much more likely to subscribe when she sees
reminder on your card.
As an example, here's what I have on
back of my new cards:
"Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to
backs of your cards. Cheap and easy!
2) Follow Up With Each Person You Meet Via E-Mail After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind
person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently: