Some graphics are usually more effective than none, but minimize your use of them, and optimize graphics files before uploading to your server.

4. Use an effective TITLE

I see many popups where title of popup window (i.e., in title bar, set by HTML title tags) is completely inappropriate. For example, 'popup page' or 'popup1'. At best, this looks unprofessional, so try to make your title relevant to offer you are making to visitor, and mirror your headline in some way.

5. BALANCE popup page

The page you display in popup window should at very least look pleasing to eye. This means fonts on page should be consistent and not look out of place, colors should provide high contrast and make it easy to read, and alignment of text and any images on page should not make any element look out of place.

6. Offer a way to CLOSE popup window

You can easily add a button or a link to your popup page that allows visitors to close popup window if they wish. You can do this easily by adding code onclick="self.close();return false;" to your link or button tag.

7. KEEP IT SIMPLE

Overall, best rule you can follow is just to keep to point and Keep It Simple - this way you can capture attention of your visitor quickly and easily and not distract their attention from your main aim which is to get their name and email address. And of course, once you've got their email address, treat it well and keep their interest.

By following these seven essential tips, you'll definitely have all basics in place. The trick then is to keep on tweaking and testing your popup to try and optimize on your results.

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This alone will give you a source of relief. When you send others to your site you want them to see it and possibly make a purchase. If they aren't able to because of server troubles, it's unlikely they'll return.

Creating Your Website

Surf other Web sites to give you an idea of what kind of display you want to show. Once you know how it should look you have 3 choices.

1.Hire someone to do site for you. You can go professional if you have funds, but you can also get professional look without paying out a lot of money. Many people know how to do html coding so there might be someone you know that would do it for you at a reasonable rate. Or you might be able to do some other kind of agreement like advertising.

2.Buy any book that guides you with basics of html. Check out your local bookstore. There are many Web Design books out there and looking through them in store will help you decide if you can handle it. It's not really that difficult to learn and one becomes proficient in it from repetition. They're always loaded with pictures that help guide you along.

3.Check out Web sites online that help you create different html coding. From basics to more advanced, you'll find many good articles and codes here: http://www.htmlgoodies.com If you're looking for a specific table or display you can always click 'View' on your browser toolbar and then 'Source' to see html coding used to get this effect. Many people do this now.

When designing your Website, always beware of using too many graphics especially if they're big files. You should decrease size if you have software to do so, and also make sure you give dimensions in your html coding to further help with quick downloading of your page.

It's also best to have a side column with links to each of your pages. This gives for easy navigation without visitors having to constantly use 'back' button. It's user friendly and shows a well-organized and professional Web site.

Be shy about using various fonts and colors too. It's fine on a personal Web site but on a professional one you want to keep consistency and make it easy on eyes. Stick to Times Roman or Arial for best results.

Now you're ready to show world what you have to offer. If you follow these simple guidelines you're on right path. And when visitors are beating a path to your Web site, it's because they love what you offer and, you're doing some excellent marketing. That's a whole new article!

©2002 Dallas Franklin ****************** Dallas Franklin, Writer and Creator of writing site designed for Writers. SellWritingOnline.com delivers while you discover how to sell your writing online. Visit us at: http://sellwritingonline.com Or subscribe to Free SWO Newsletter delivered every Saturday at: mailto:sellwritingonline-subscribe@topica.com Contact Dallas at: mailto:dallas@sellwritingonline.com

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