1. PAY your subscriber

Okay, not literally PAY them, but you generally need to give something back in return for visitor's name and email address.

For example, a free course, a free book, a free consultation, anything that's of VALUE to your visitors and of RELEVANCE to your web site or business. I see so many popups that just say 'Type in your name and email address here:' without giving anything in return for these details.

2. Make your headline SELL

The headline of your popup is incredibly important, as it's often first part of popup window that visitor's eye is attracted to. If it doesn't interest them, they'll shut down popup immediately.

What can you do to improve your headline?

You need to focus strongly on BENEFIT to potential subscriber - tell them exactly how are they going to BENEFIT from giving you their name and email address. For example, following are all headlines suitable for my own site that offer a clear benefit to reader:

"Boost your Subscribers by 535%" "Discover Secret PopUp Techniques" "FREE Report: Exit PopUp Boosts Sales 110%"

You could emulate this type of benefit-laden headline for your own site.

3. Make it load QUICK

If you'd like to see more available articles by Dallas Franklin, visit: http://sellwritingonline.com ips.html

Article Title: 'Creating Your Own Website' Author Name: Dallas Franklin Contact Email Address: mailto:dallas@sellwritingonline.com Category: Website/Marketing Word Count: 930 Copyright Date: ©2002 Dallas Franklin

'Creating Your Own Website' By: Dallas Franklin

A lot of thought and care needs to go into your Website before you actually begin construction. First you must decide on a name for it.

Choosing a Website Name

Don't take this task lightly. You want to have a name that people will easily remember. Often people will use their names, which is good if you're well known. But if you aren't famous yet, chances are searchers aren't going to put your name in search bar. That is unless they're specifically looking for you.

Most traffic to your site will come via search engines. Think like someone who's looking for something on Internet. What search words will they use? How can I incorporate this into my Website name?

It's best to choose names that aren't hyphenated or underscored. This way search engine will pick up all words you've chosen, or any of them. When you break up words it lessens chance of being located.

Registering your Website Name

Probably most reliable and well known places to register your Website Name is at:

http://www.register.com

You can get a two year registered Website Name for approximately $35 per year. Register.com also has a search box so you can enter any combinations of names you're looking at registering. If it's been taken already, they'll let you know. There are other places online where you can find it cheaper and you just have to use your own good judgment if you choose one of these. They're usually offered to anyone who buys their Web Hosting program.

Choosing a Web Host

This can seem like a daunting chore! There are literally thousands of Web Hosting sites available to you. Some are great, some are bad and some are somewhere in between.

Be careful about joining a Web Host that locks you into a year's lease. Many Web Hosting companies will lure you in by offering you great savings when bought in increments like one year. If you purchase their package then remember if you aren't satisfied with their service you're stuck with them legally.

Luckily my last Web Host, who shall remain nameless, was on a month-to-month basis. Since it was my first paid hosting I didn't know if this was norm or not in getting bad service and frustrations galore. I began talking to others who were paying for their hosting services and soon learned I was paying a lot of money for little service.