How to Critique Your Own Yellow Page Ad

Written by Dr. Lynella Grant


Continued from page 1

Noticerepparttar business name. Does it tell you whatrepparttar 100752 enterprise actually does (aside fromrepparttar 100753 category it’s in)? Generic names like R&J Enterprises don’t cut it. Ifrepparttar 100754 name isn’t informative, you might need a slogan or tagline - but do make it unique to you.

Isrepparttar 100755 information arranged to be easy to read? Every ad is a compromise between saying enough and arranging it to clearly communicate an attractive impression. Doesrepparttar 100756 most important information stand out? Is it easy to find (without being too packed in)? What catchesrepparttar 100757 eye first? Second? Third?

How complete isrepparttar 100758 information? Does it provide what callers are most likely to ask about? Customers are concerned about convenience. Doesrepparttar 100759 ad include crucial location, hours, extra services, parking, payment options, after-hours contact, etc.? Is there a way for them to get extra information (like a booklet or from a Web site)? Give bonus points for that.

Look word for word. Is every one essential? Is anything important left out? Is it organized with bullets or clusters so related information hangs together?

Next, considerrepparttar 100760 ads around it A Yellow Page ad never appears in isolation. And what goes on withrepparttar 100761 nearby ads influencesrepparttar 100762 way people respond to yours - more thanrepparttar 100763 specifics of your ad. What else is onrepparttar 100764 page, andrepparttar 100765 pages before and after yours? Be honest now, do they do a better job of grabbingrepparttar 100766 eye? Isrepparttar 100767 whole page a blur - without a clear attention grabber? And if there is one, what makes it stand out better than yours? How can you improve on it?

Assessing your ad isrepparttar 100768 first step to making a better one The real value of critiquing your Yellow Page ad is to sharpen your own eye to pick uprepparttar 100769 crucial differences among competing ads. Practice in other categories where you don’t have a stake. Soon you can tell in a glance which ads have more appeal - and why.

Find free expert assistance in developing a first-rate Yellow Page ad at http://www.yellowpagesage.com. Or arrange for a professional critique of your ad, so you don’t miss a trick. Either way, you’ll find ample ways to improve your ad that will improve its performance. And you will be ready whenrepparttar 100770 next directory comes around. ©2004, Lynella Grant



--Dr. Lynella Grant, an expert in visual communication. How printed materials send signals that strengthen or undo the words. Author, The Business Card Book & Yellow Page Smarts http://www.yellowpagesage.com Off the Page Press (719) 395-9450


10 Great Ways To Generate More Sales

Written by Mohamed Rabea


Continued from page 1

6. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

7. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attractrepparttar people who hate ads to subscribe.

8. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.

9. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

10. Create a free ebook directory on a specific topic at your web site. People will visit your web site to readrepparttar 100751 free ebooks and may see your product ad.

Mohamed Rabea is the owner of the Internet's most popular home based business and marketing websites, available from http://www.bizpioneer.com & http://www.bizpeak.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use