How to Critique Your Own Yellow Page Ad

Written by Dr. Lynella Grant


How to Critique Your Own Yellow Page Ad Dr. Lynella Grant

Forget what you know about your business Your goal is to see your Yellow Page display advertisementrepparttar way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, onrepparttar 100752 page. Look at your ad without pride or being identified with your operation. If you pretend it’s someone else’s, you can spotrepparttar 100753 flaws you’d otherwise overlook.

Mentally putrepparttar 100754 competition’s name on your ad. Does what you say apply equally well to them? If it does, you haven’t effectively set yourself apart. When allrepparttar 100755 ads seem alike buyers think they can getrepparttar 100756 same thing from any of them (and are more likely to select by price). The goal isn’t just to look different, but to actually be different in ways customers notice and care about.

Doesrepparttar 100757 ad providerepparttar 100758 facts readers and callers need? Directory users have already decided to buy something. So they’re looking inrepparttar 100759 Yellow Pages to find who provides it. This isrepparttar 100760 educational phase ofrepparttar 100761 buying process. As soon as a person finds enough information to takerepparttar 100762 next step, they closerepparttar 100763 directory and move on.

Customers want information. They’re looking for some reason to prefer some business overrepparttar 100764 rest. Well-thought-through ads make their job much easier. So give readersrepparttar 100765 precise information they’re looking for. It’s hard to do that unless you understand your customers’ mindset and priorities. It helps to be absolutely clear about how you’re different from other businesses inrepparttar 100766 heading.

Look atrepparttar 100767 ad as a whole Now squint your eyes so you can’t make outrepparttar 100768 words. This lets you getrepparttar 100769 overall impression. Most ads just get scanned, sorepparttar 100770 words themselves are only read if there’s a double-take that capturesrepparttar 100771 reader’s attention.

Isrepparttar 100772 whole image pleasant to look at? Does it reveal an attractive, unique personality ofrepparttar 100773 business? Is there a business-like, competent tone? Do allrepparttar 100774 parts, fromrepparttar 100775 fonts and images, to messages, all mesh and expressrepparttar 100776 same distinctive flavor?

Are there distractions fromrepparttar 100777 image or message? Does every element carry its weight and supportrepparttar 100778 whole mood? Fat borders and cutesy graphics use valuable space, without much pay-off. If there’s color, is it used effectively? Does it contribute or distract?

10 Great Ways To Generate More Sales

Written by Mohamed Rabea


1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions onrepparttar ad you run.

2. Build uprepparttar 100751 number of people that join your free affiliate program quickly by temporally offering your product for free torepparttar 100752 people that sign up.

3. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.

4. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to getrepparttar 100753 visitor bonuses.

5. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

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