How to Create Attention-Grabbing Classified Ads

Written by Jennifer Bosworth


Continued from page 1

3. ALWAYS PRINT YOUR HEADLINE IN CAPITAL LETTERS. Your headline should sum uprepparttar most important concept embedded in your classified ad. And that concept should be big enough to catch a reader's eye, even if they're only glancing through ads and not actually reading them.

4. Your ad should be easy to read, for readers of all levels. Makerepparttar 106252 sentences short. Use simple language. And, above all, get torepparttar 106253 point before your reader's attention wanders.

5. If you are going to include a phone number, make it an 800 number, even if it's a local call. People are wary of calling any number that might have charges attached.

6. Don't abbreviate. Just because you know what an abbreviation means, that doesn't mean anyone else will. You don't want readers to missrepparttar 106254 meaning of your ad because you were too lazy, or too concerned about pinching pennies to spell out every word.

7. Place your ad in as many sections as apply to what you offer. The more times it's printed,repparttar 106255 more likely it is to be seen byrepparttar 106256 right people.



Need help or ideas to promote your product, service, or idea to greatness? Jenny Bosworth writes professional copy that sells! Call or email now for information on marketing and writing services. (801)328-9006. mailto:jenny@drnunley.com. Find answers to questions at http://www.internetwriters.com.


Soft Skills In the IT Environment – Part 2 of 2

Written by Carole Nicolaides


Continued from page 1

Does coaching really work? Evenrepparttar most skeptical of people have been impressed. One Associated Press article reports this occurrence: “When his boss first offered him a coach, Ken Saji, a director for MTV Networks, hedged a bit. "I didn't want anything touchy-feely," he says.

”The 30-year-old, who considers himself a bit of an introvert, wanted to show more leadership in meetings. His coach suggested he build on his analytical nature to become an "active listener," who distills what's been said and offers new suggestions.

"I feel I perform 100 percent better inrepparttar 106251 areas we worked on," Saji says. "I'm now much more confident and more self-aware."”

Coaching can be conducted via telephone, email, or in person, so regardless ofrepparttar 106252 pace of your schedule, there is always time to improve. Consideringrepparttar 106253 results coaching brings torepparttar 106254 table,repparttar 106255 investment of time and money are both well worth it.

Carole Nicolaides is president and founder of Progressive Leadership, Inc., an executive coaching firm. She assists companies in creating high-performance teams and leaders that produce outstanding results. Discover her free ezine, teleclass training and consulting in Knowledge Management, Coaching and Leadership Development when you visit http://www.progressiveleadership.com.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use