How to Create A Homepage That Works Written by Michael Cheney, magnet4web.com (c)
Continued from page 1
A lot of businesses also lose sight of fact that their homepage should not only convey what business is about but also what website is about. What can visitors do on website? What types of information can they find here? What are best things about website? If you don't convey all these vital messages quickly via homepage people will not stick around trying to find answers themselves deeper within site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches key here is to take a step back and imagine yourself as a customer viewing homepage for first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate profile and respectability of company? Whatever you decide to place on homepage keep it snappy. Less is more. It's a cliché but it holds 100% true as far as your website's homepage is concerned. Michael Cheney, magnet4web.com (c)
Michael Cheney is a successful entrepreneur and owner of magnet4web.com - one of the UK's leading website marketing companies. You can read more of his articles and download your FREE website marketing guide "How To Turn Your Website Into A Customer Magnet" at www.magnet4web.com
| | Where's All of Our ContentWritten by Chris Haslego
Continued from page 1
Finally, and this one is big, use your content to get your reciprocal links. Now this “external” content may have to be little different than your “internal” content. For external content, content we spoke of previously for software “tweaks” may not be as helpful as a general article on how software helps customers in their business. I absolutely love getting reciprocal link requests that that a good article attached to them. I don’t mind giving these people great exposure on my sites because they’ve added more than just a link to my web site, but they’ve added value to my web site. We’ve all heard it before, “Content is king”……it just doesn’t have to as hard to develop as you think and rewards can be outstanding.
Chris Haslego runs a website dedicated to online marketing and reciprocal linking strategies at www.zeus-online-marketing.com.
|
