How to Create A Homepage That Works Written by Michael Cheney, magnet4web.com (c)
Want to know what worst thing to say on a homepage is? " Welcome to our homepage." And yet, time after time, we all come across such homepages on Internet. The reason that this is such a poor opening gambit is fact that visitor already knows he / she is looking at your homepage, what's point in teaching them to suck eggs?Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has answers to these questions in visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view homepage of your website? Well, try condensing key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else?
| | Where's All of Our ContentWritten by Chris Haslego
Where’s All of Our Content? Chris Haslego Zeus Online Marketing www.zeus-online-marketing.comHow many websites have you been to in last week that sold products, but offer absolutely no other reason to visit? Considering that everyone involved in internet marketing knows that it often times takes between five and eight “contact sessions” to make a sale to a customer, why aren’t more people giving customers a reason to come back? The answer is relatively simple: it takes time, effort, and commitment. Simply having a newsletter that your visitors can sign-up for just doesn’t help if you don’t have content on your site to tell them about. Now, it’s inevitable that some of you are saying, “I sell wind chimes on my site, what kind of content could I possibly have?” Good question! Ask youself what topics people who buy wind chimes might be interested in. Most of them may be interested in home exterior tips, learning about history of wind chime (such as how it came to be), or maybe content on some of best locations for wind chimes outside home. No matter what you’re selling, there is content that your visitors will find useful! So, content is a great way to keep your customers coming back. But, remember, if takes time, effort, and commitment. However, it doesn’t mean that you have to sit down and write a five page article with groundbreaking information every week (although, that would just fine). It could be something as simple as passing along solutions to one customer’s problem to other customers. For example, if sell software and you’ve helped a customer make a “tweak” that fits their business better, post a short article on your site and tell your other customers how this made product better. Start a knowledge base of content for your site, you might be surprised how quickly you’ll compile little tidbits that can really add up to quality content.
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