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LIMITED TIME OFFER: If you are giving away free goods with your product or are giving an irresistible offer it is best to make it for a short but reasonable time. This will cause whoever is interested in what you are offering to expedite his buying decision so that he does not miss it. This is where
use of this term comes in. The use of this term should be used after taking into consideration type of offer you are giving whether it is attractive enough to prospective customers and quantity of products in stock whether they will be sold in sufficient quantities within time offer period.
MONEY BACK GUARANTEE: By giving your customers a 30 days money back guarantee and no questions asked if they are not satisfied with product if they return it in a saleable condition, you are demonstrating a measure of credibility and reliability of product. Do not fail to give this guarantee. You will definitely win over doubting customer by giving him guarantee.
TESTIMONIALS: Provide brief statements from satisfied customers who liked your product and include their names and location. This shows that your product is genuine and has been tried and tested to some customers' satisfaction.
BENEFITS/GAIN: Explain to customer benefits he is going to get by using product. We use products because of utility we expect to derive from them and an explanation on what will be obtained from their use is important.
ADVANTAGES: Even if you do not mention this term, please explain superiority of your products over you rivals' products. What features are more outstanding? Is quality much higher? Are ingredients more and is price lower?
ONLY: By specifying uniqueness of your product you are very much likely to entice prospective customers to buy your products. This uniqueness may best be expressed by using term "only" appropriately. This shows customers you have an edge over competitors, materials and products to delight their customers and stay ahead of competition.
Please note that use of these terms on their own will not make high sales without presence of a valued product and right mix of factors such as a strong distribution network, attractive packaging and branding, an effective and efficient friendly customer service among a host of other factors.
The whole business must be geared towards providing better customer service and care and continually improve its advertising materials.
Mere usage of terms without ensuring that your products meet highest reputation,safety standards and customer expectations will not do much to improve sales. The company must develop mechanisms of measuring and meeting customer concerns and requirements if it is to keep within track of its goals.
