Failure to use these terms may leave potential customers undecided or going to competition to satisfy their needs. Your competitors may be making more sales by using these terms intelligently in their promotional materials while you are still stuck with dry unattractive terms in your promotional materials.

In using these attractive terms care must be taken not to overuse them or to display mere rhetoric with no matching action to back them. You ought to choose which terms to use and when right mix of terms may be used together. Circumstances may also not allow you to use certain terms at certain times and a sound discretion must be applied in their usage.

Apart from advertising copy and sales promotion materials terms may be suitably used whenever talking to potential customers. You ought to speak with confidence and emphasis if they are to believe your claims regarding your products.

Here is a listing and brief descriptions of these terms:

FREE: Perhaps first and foremost of these terms. You ought to give customer something free to persuade him to buy your product and not those of your competition. It could be free advice, a free report or another product of lesser value. But free offer must be tied to buying of product otherwise you may not make substantial sales.

MONEY: Mention money and everybody's attention is caught. It could be "great Value for money" or a donation to a worthy cause or a sweepstake tied to buying of product. Find out a way of factoring issue of money in your sales material if you want to make more sales.

NEW: If product is new or if there are new facts or ingredients in product then say so. It will create interest from potential buyers. Everyone loves new things and people are willing to abandon old unattractive products for new better ones. Some do it just to break monotony.

SAVINGS/REDUCED PRICES/PRICES SLASHED/DISCOUNT: Customers want goods at lower prices and use money saved for other needs. If you can demonstrate that prices have been reduced whether by giving a discount or by selling at a lower price then you are likely to attract prospective customers.

QUALITY: You ought to tell your customers that your products are of a high quality to win their confidence. Mentioning a quality standard you have attained or showing a quality mark from a national or international standards body such as International Standards Organisation (ISO) may easily demonstrate this

Do you take advantage of joint ventures? If not, you're leaving a very powerful tool on table.

Joint ventures are partnerships formed for purpose of mutual benefit of all parties involved. Joint venture marketing can involve advertising but not *only* that. It isn't just barter, it's much more than quid pro quo.

Joint venture marketing is sharing ideas, innovation and complimentary resources and products.

Joint venture marketing isn't confined only to network marketing... (though for network and multi-level marketing to be legitimate, concept of 'joint venture' must be central or someone in partnership isn't pulling their weight.) Joint venture is all about creating opportunity and success. It is mutual support. A joint venture is greater than sum of it's parts... which is what makes it such a powerful tool.

A business may struggle to succeed not because of what it does well... struggle might be a result of what it lacks.

For instance, Charlotte Advertser may excel at getting word out about her product or service, but she might have trouble managing customer relationships. In this example, Charlotte's business might have a long string of one-time sales -- but no repeat customers to get her business established.

Charlotte must immediately either learn CRM (Customer Relationship Management) or find someone like Chuck Followup who's advertising skills aren't on par of Charlotte's; but who is awesome at creating lasting bonds with an existing customer. Another plus for such a possible partnership between two businesses would be if their businesses compliment each other.

That's one example of how a joint venture opportunity might present itself. The possiblities are infinite.. limited only by your imagination and creativity.