Promoting a movie through posters should always have marketing objective. Take for example poster of 2003 animate movie "Finding Nemo". Posters like these stir up a lot of attention for younger audience since they are target market. It communicates well to kids and thus encourages parents to go and watch movie with their kids. Such is effect of a poster making it to box office.

"Ocean’s Twelve", sequel of 2001 hit, "Ocean’s Eleven", would not have made it to box office if not for promotional merchandise like movie poster. What makes this poster different is highlight of actors and actresses involved in film. This is also a great approach to make people watch movie.

Did you ever wonder why "Lord of Rings" made it to box office? Aside from movie trailers being shown on television, posters in movie houses add to heighten interest of moviegoers.

Different people react to different situations. Similarly, different people make different reactions to a poster. Your objective should then be to generate attention- enough to encourage and tickle your target market's curiosity from posters you have created for your movie. In order for your movie to make it to box office, your posters should be able to draw attention and interest.

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Most digital presses convert Pantone colors to their CMYK equivalents and print them that way. Some will allow you to specify conversion formula yourself or tolerate press operator to do so. Since Pantone-to-CMYK conversion is also a technique used for offset printing, you may have no problem with print quality of a converted color.

The print resolution of digital presses is improving constantly, so you might be more anxious about how well people can read, type rather than how well press can image it. Type sizes of 10 and 12 point, usual size of body text, will be fine. Avoid using type smaller than four points. What resolution to use, in capture or scan of a photographic image, is one of most bewildering specifications in graphic arts because scanning equipment and imaging equipment have evolved over years? Some printers and graphic artists are still using standards that were applicable years ago with older equipment, but are now passé.

Combining offset with digital printing sounds like an exact science, and in fact, each application needs to be run like an experiment. Sound scientific procedure calls for controlling all of variables, and in this print application, it's fundamental for consistent success. If you're doing strictly black-and-white variable information, and already have offset equipment available, then combining digital printing with lithography makes a lot of sense.

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