How a poster makes a box office hitWritten by Julian Yale
A filmmaker creates a film for different purposes: some for money, others for charity, and others for fulfillment of their childhood dream that one day, they will be able to create a movie. But there is always one thing common for every given reason- making it to box office. But what makes all difference? POSTERS. Advertising your movie through posters will definitely create a major effect to result of your movie being a box-office hit. The reason is that posters attract attention. And attention makes market respond. Posters are great media tools to share and introduce your film to public. A movie poster is not just a standard paper stuck to a board. An effective movie poster uses a totally different, visual language. It is one big show-and-tell medium. It expresses your points in graphical terms. It avoids visual chaos, with many jagged edges or various-sized boards that distract viewer. Instead, it guides viewer by using a visual logic, with a hierarchical structure that emphasizes main points. It displays essential content--the messages--in title, main headings and graphics. It indicates relative importance of elements graphically: each main point is stated in large type-face headings; details are subordinated visually, using smaller type-face. The main headings explain points, rather than merely stating "results" and letting viewer hunt for--or worse, invent--the message within. And beauty of it all, because of its size, all elements, such as figure legends, are visible from even four feet away. With larger prints, images are more visible even from miles away. However, it is a fact that there are those that catch your attention immediately, and still those that do not at all. Thus, having posters does not assure a box office hit. You should remember that there are some principles in making a good poster that sells.
| | Designing Digital Pieces for Digital PressesWritten by Granny's Mettle
Designers value litheness of digital presses that let them print shorter four-color runs. But choices of paper and preparation of files require special care. This is why designers are taking advantage of versatility of digital printing more than ever. The ability to print four-color on shorter print runs gives them an imaginative freedom their budget might not have allowed on offset presses. As more digital papers enter market and more print options become accessible, there are more things to consider. You can choose any paper that printing company guarantees will work with their digital press for type of job you want to print. Each digital press manufacturer evaluates and recommends paper selections (coated and uncoated) for their line of equipment. Some printing companies experiment and are willing to guarantee work done on papers they recommend, in addition to papers vendors recommend. One of most significant tips for designing an efficient, artistic, high-quality, and cost-efficient variable data piece is to bring all parties involved in project together from start. You have to discuss first what components of piece are variable -- is it text, graphics, images, or all three. Also, number, size, and location of variable data fields should be clarified. These measures will aid define production resources required and type of digital color press and variable data system that can be used. A point to remember when designing for variable date printing is to resist temptation to over personalize and over design. Do not show off. Each element should have an unyielding purpose underneath marketing strategy behind piece. Well designed variable data projects are transparent to receiver. The goal is not to impress receiver of marketing piece with what technology can do; rather, it is to get recipient to act and buy something.
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