Marketing: How a 7th grader taught me a valuable marketing lesson

How a 7th grader taught me a valuable marketing lesson

Written by Erik Lukas

Continued from page 1
We got out and walked towards repparttar

courts. What’s repparttar 121481

marketing lesson, you ask? Repetition. Repetition. Repetition. It's been proven in traditional media like direct mail that a consumer must be exposed numerous times to a sales message before a firm gets repparttar 121482

optimal number of sales. In direct mail, it can go as high as repparttar 121483

7th mailing or more before you get repparttar 121484

bulk of

orders. The online environment presents a different challenge. Online we must either get immediate action from a skeleton site with no further interaction, or create a more personal system with lots of contacts. An ezine is repparttar 121486

perfect place to develop a rapport with your subscribers that allows you to cut down on this rule of repetition. Or, you can use it along with repetition, by repeatedly offering your newest product to your readers. But, please, if you're going to do this, reword your offer every time. This will be repparttar 121487

most effective way to present your offer. Now, of course, you don’t want to irritate your visitors with your repetition like my younger brother did. You just want to get your message in front of them enough times that it actually gets their attention. And if you ever, ever run into me and say "nah nah nah nah" to me, I will not buy from you. I will clock you. But if you present your sales message to me repetitively in a professional, yet personal manner, I may become a paying customer.

Erik Lukas is the publisher of “Erik’s Marketing Soapbox”, and some people are even crazy enough to subscribe to it. Erik delves into web site promotion, direct marketing, and all sorts of online advertising. You know, the good stuff. To subscribe to his weekly newsletter, go to: http://lukasink.wso.net/FormMailExample/form_mail.htm

Defy The Odds For Success

Written by Raymond Johnston Jr

Continued from page 1

This is an ongoing struggle.

Just remember, repparttar faster you add subscribers, repparttar 121480 more income opportunities you will see.

Once you have a few thousand subscribers, everyone wants to do business with you. This provides you with many more options. You will have repparttar 121481 leverage to trade for most any type ad or service you want.

3. Be Honest and Help Others

Run your business with class. Don't use spam or any other underhanded tricks to get subscribers.

It takes a lot of time and effort to build a good reputation. One thing putting your name in bad light can tarnish all you have worked for.

Helping others succeed by giving a little of your time and knowledge is one of repparttar 121482 best promotion tools around. It's Free! Use It!!

4. Seek Knowledge

If you want to be successful, seek more knowledge. This is a rule for every part of life and it is no different in repparttar 121483 Internet Marketing world.

There are a lot of successful people online. The ingredient they have that you lack is knowledge.

There are some great sources of knowledge floating around. With a little time and effort, you can get a lot of useful information.

The more knowledge you acquire, repparttar 121484 more successful you will be.

The numbers say, your chances of success online are small. Do repparttar 121485 little things and defy repparttar 121486 odds for success.

Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic programs and get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.net Get "The Road To Advertising Success" free by sending an email to: mailto:advertisingsuccess@rapidreply.net

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