How a 7th grader taught me a valuable marketing lesson

Written by Erik Lukas


I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to. But this is about one time he got on my nerves a little. Ok, a lot. We were driving torepparttar park to play tennis. I'm trying to teach him how to play so he'll be as good as me... err, better. Anyway, there we are, driving along. I'm flipping throughrepparttar 121481 stations, looking for something good. I go past something he likes. He says, "Turn that back on."

At this point,repparttar 121482 radio dial has stopped on a classic rock station, playing CCR, always a favorite of mine. They just rock! Well, because this is on, I say, "Sorry, but I wanna listen to this song for a minute." Yes, I'm mean, cruel, whatever. Butrepparttar 121483 song he wanted to listen to was some new whiney alternative band, which I don't particularly like (ok, that's an understatement). He says, "I'm going to do this until you turn it back on - (high pitched voice) nah nah nah nah! nah nah nah nah! nah nah nah nah! nah nah nah nah! nah nah nah nah! " This goes onrepparttar 121484 entire ride there. I turn my music up a little. But I can't give in now. I'm too stubborn and it will giverepparttar 121485 kid a bad message. I weatherrepparttar 121486 storm. Byrepparttar 121487 time we got torepparttar 121488 park, which was about 15 minutes away, I'd heard him say "nah nah nah nah" about 7,300 times. He informed me he was going to do it onrepparttar 121489 way home too, unless he got control ofrepparttar 121490 radio. So I caved. I said he could have it.

Defy The Odds For Success

Written by Raymond Johnston Jr


Ifrepparttar statistics that are floating around are correct, only two to five of every hundred will be successful online. This is a very frightening statistic.

Why are so many doomed to fail?

There are many reasons for failure but I am going to tell you a four things that can improve your odds for success.

1. Promote Yourself

This can be one ofrepparttar 121480 most beneficial steps you take on your journey to success.

Don't be shy. Don't be afraid to get your name out in front of as many as you can and as often as you can.

Offer quality products and associate your name with valuable products. Don't just promote everything that comes along.

Articles, email courses, a quality ezine and a website with valuable information are a few ways to put your name in a favorable light.

If you don't promote yourself, it's not going to happen.

2. Look Beyond Today

Look beyond today when you market. We all need to make a dollar today but building your business for tomorrow will help ensure success.

Building your subscriber list will bring future profits. Don't neglect this for instant profits.

As your list grows, you will find that you don't have to spend as big a percentage of your advertising to obtain new subscribers.

When you first start building a list,repparttar 121481 larger percentage of time and effort you put into obtaining subscribers or clients,repparttar 121482 faster your business will grow.

It is sometimes very difficult to discipline yourself. It is much more tempting to try and sellrepparttar 121483 latest hot product then it is to run an ad to try and get subscribers.

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