6. Where do they get information regarding your product/service?

7. What is most important to them?

8. What are they most afraid of?

9. What is their emotional connection to your product/service?

10. How will they rationalize purchasing your product/service?

How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.

Take time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.

© Copyright 2005 Debbie LaChusa, 10stepmarketing

6.Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't know either if you try to cram too much into your ads or promotional materials.

7.Does it accurately communicate your business' personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you.

8.Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.

9.Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now?

10.Do you have a specific objective for marketing?

If you don't know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

(C) Copyright 2005 Debbie LaChusa, 10stepmarketing