How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out

Written by Debbie LaChusa

Itís crucial to know your prospects if you want to market effectively to them.

Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?

How can you be sure you are reaching them with a compelling message about your product or service?

How can you be sure you are tapping intorepparttar conversation they are already having inside their own head with respect to your product or service?

I would argue you can't. And if you can't do these things, your marketing will not be effective.

1. Who are they?

2. Where do they live ... work ... play?

3. What problem do they have that you can solve?

4. How does your product or service fit into their life?

5. What else do they buy in your product or service category?

Does Your Marketing Pass This 10-Point Test?

Written by Debbie LaChusa

Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passesrepparttar test.

I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

1.Does it focus onrepparttar 146861 solution or benefit you provide?

Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

2.Does it have one, clear message?

What'srepparttar 146862 one message you want to communicate? Make sure it's not buried in too much information or it may not get across.

3.Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it'srepparttar 146863 only way to make sure you are addressing their needs.

4.Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and inrepparttar 146864 tone and language you use.

5.Does it feature your Unique Selling Proposition?

This isrepparttar 146865 ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfillrepparttar 146866 same need. It better come across loud and clear in everything you do

Cont'd on page 2 ==> © 2005
Terms of Use