The authors' program for writing your eBook in seven days contains some useful techniques for getting your creative juices flowing and getting your words down on paper - writing your material as a letter to a friend, and writing your sales copy first.

The chapter on 'Formatting Your eBook Text' contains some valuable tips, such as breaking up your text with bullets and headers. Your readers will thank you for it - one of keys to avoiding credit card charge backs is to make it easy for your readers to absorb your information.

Chapter 10 ('How To Make Money with your eBook') gives you some tried and tested formulas for turning your eBook into profits, such as selling reprint rights and 'back loading' your eBook with your own affiliate links, joint ventures and affiliate programs.

The book also contains interviews with eight successful eBook authors, including Yanik Silver, Rick Beneteau, and Jay Conrad Levinson.

The interview with Yanik Silver is worth reading very carefully. He reveals how he made tens of thousands of dollars by setting up 3 separate profit streams in same eBook: reprint rights, his own affiliate links and customization fees.

If you want to create your own information product, this book is definitely worth reading - you'll find out that it's easier than you think. You can get your copy of 'How To Write and Publish Your Own eBook in as little as 7 Days' at:

http://www.freezineweb.com/7daybook.html

(c) 2002 by Michael Southon

But there are definite pitfalls with resale rights (such as finding out a few months later that your cherished information product has become a free eBook). If you want to avoid these pitfalls, you need to read Section 2 carefully.

You might think that best-selling eBook authors don't bother with affiliate programs. Wrong!

Jim Edwards shows you that one of secrets to making money with your eBook is to load it up with back-end affiliate links. But there's a right way to do this and a wrong way (more about this in Section 5).

But real secret to how Jim Edwards made over $40,000 in one month from a single eBook is joint ventures - finding people with lists of 10,000 or even 100,000 and getting them to do a personal recommendation to their readers.

On Internet it's not products that make money, it's lists (products don't sell, lists do). Or as Jim Edwards puts it: 'the power is in pipes, in distribution'.

Let's say your eBook is priced at $29 and you find someone with a list of 10,000 and they do a mailing that results in 3000 people turning up at your website.

And let's say that those 3000 visits result in 90 to 180 sales - you and your joint venture partner are suddenly making thousands of dollars in a few days.

Jim Edwards shows you exactly, step-by-step, how to set up a joint venture. He even shows you exact same letter that he used to set up joint ventures for his book 'How To Write and Publish Your Own eBook in a little as 7 Days'.

One of keys to making joint ventures work is what Jim Edwards calls 'the Santa Claus technique' (more on that in Section 2).

A question many people have is how to price their eBook. And it's crucial that you get this right. In Section 4 Jim Edwards reveals his 'pricing formula' - a very clever way to find your eBook's 'breakpoint' or equilibrium.

There's another very valuable tip in Section 17 - 'My Secret Method For Slashing Refunds' (this tip on it's own could be worth price of whole book).

This is best book on eBook publishing I've read in last 18 months - in fact, while reading it, I came up with idea for my next eBook!

You can get your copy of 'eBook Secrets Exposed' at: http://www.freezineweb.com/ese.html

(c) 2002 by Michael Southon