Copy Tip 4: Journey Through Benefit Land

Make your copy take your customer by hand and lead her through an ever more exciting treasure hunt - until BINGO, you arrive at your irresistible offer. Start with your most attractive benefit and continue to reinforce with credibility, then benefit and more credibility.

Copy Tip 5: Sell with Sub-headings

Have AT LEAST One Sub-Headline per viewable page. Web readers scan - 90% of your visitors will not read through your copy, but will scan your headline, then if you are lucky, will read your first paragraph and then scan your sub-heads. Your sub-heads should tell your story and intrigue your reader to read more or order.

Copy Tip 6: Trigger Key Emotions

Reinforce Emotions Your Customer is Already Feeling. Wait a minute - how do I know what my customer is feeling? Well you better know! You will never have truly killer copy until you understand your customers emotions about your subject area better than they themselves know. Once you have identified a few of their emotional buy triggers, then don't beat around bush. Come right out and expose that emotion - build on it. Using phrases like "Imagine you have found..." or Wouldn't it be great to..." allows you to "remind" your visitor why they absolutely MUST have your product.

Copy Tip 7: Have an Irresistible Offer

Once again, live in your customer's shoes. You can triple or quadruple your sales by tweaking your offer to include more percieved value. Throwing tons of freebies at your customer is NOT perceived value. Including something unique, something personalized (Like a consultation with an expert), something that they will get again and again (updates) all increase perceived value of your product.

While there is more to writing great copy than outlined here, these are main building blocks.

Work on these areas first, as they will make most impact on your bottom line.

If you want to learn more about mastering art of copywriting, here's two resources I recommend highly!

http://www.thegaryhalbertletter.com

and

http://www.myws.com/ideaguide

Believe it! Words really do sell.

Target Your Audience

- Provide information that is valuable, useful, or entertaining to your target market. - Feature content relevant to topic of your site. - Use a feedback form to find out what your visitors and prospective buyers want.

Visitors typically come to your web site four to seven times before they buy from you. Go to http://www.profitablewebstrategies.com/content.htm to find out how to keep attracting prospective buyers to your site and turn them into buyers.

P.S. Read more in-depth articles at http://www.profitablewebstrategies.com

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