You have permission to publish this article, either electronically, or in print, as long as
resource box is included. How To Write Powerful, Persuasive Web Pages
Wouldn't it be incredible to be able to consistently convert 3-5% of your visitors into eager buyers?
You've no doubt heard 1-2% goal that seems to be in every marketing book going. You may be shocked to know that you can definitely do better!
There are sites that regularly pull more - in 3%-5% range, with spikes to 10-15% with well targeted traffic generation campaigns.
Isn't that more like it?
Many factors will lead to better conversion results for your webpages including: products you sell, your competitive advantage, how well targeted your marketing is, your competition, and even how long your product has been on market.
No doubt though, your sales letter will be primary factor in converting visitors to your page into buyers who put money in your pocket.
So what's secret to writing web copy that sells?
This is not an exhaustive list, but IS based on actual testing I've done over last 12-months where my own web conversion for http://www.infoproductcreator.com has gone from a measly .5% to well over 3% with spikes in 10-15% range.
Here's what I've found to make biggest factors in making a ho-hum webpage into a super seller.
Copy Tip 1: Keep It Simple
Focus on one product or service at a time. Don't confuse your prospect. Be super clear on your key benefit right up front, then follow with additional benefits. Go for jugular, you only have one shot, in most cases. Words sell better than pictures in most cases. Always be thinking - can I be more direct, succinct, to point?
Copy Tip 2: Write A Killer Headline
It's single most important part of your sales letter. If you have not spent at LEAST double time on your headline than on rest of letter combined, shame on you! I spend on average 4X effort on my headlines than on rest of sales letter.
Copy Tip 3: Write A Killer Sub-Headline
Same rules apply as writing your headline. You can reinforce same benefit as is in your headline (my personal preference) or introduce another hot benefit.
