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Now that's 3 different reasons that people might buy from me. I can think of a few more too. So what I would do with each of my 7 messages is pick one type of person -- think about what's stopping them from buying -- and write one message directly to them.
For instance, my first message in my autoresponder might be written to
business owner that likes my prices. In this letter, I would go through reasons my prices give him or her better bang for their buck. I would talk about nothing else. Every word of this one autoresponder message would be about my prices and why they're getting a good deal.
And then, with my next autoresponder message, I might write to business owner that likes my guarantee. I would go into deeper detail about it. Explain it so that he or she has no questions. I would sell guarantee I offer, and nothing else.
And I would continue on like this, message after message. Each message would have a very specific goal -- to convince a certain prospect that they should buy from me while knocking down objections and diminishing their buying resistance.
Of course, some prospects will have multiple reasons for not buying from you. But if you find 7 - 10 main reasons they won't act, and address them with individual messages, you'll instantly notice an increase in your conversion while knocking down individual objections on complete auto-pilot.
Grady Smith is a professional copywriter that provides sales letters and autoresponders for those on a budget. Stop by his website to get free copywriting tips and find out how he can help you improve your profits: http://www.cheap-copy.com
