It's
truth!A strong autoresponder series can instantly double conversion rate of your existing sales letter!
No kidding! I've created autoresponders for sales letters that have instantly pushed a 2% conversion to a 4% conversion with a snap of fingers.
Yet everywhere I turn I see great sales letters that could do so much better if they simply added a strong autoresponder and started following up with prospects over and over again on complete auto-pilot.
You have a sales letter right now, or you're getting ready to have one. Either way, you'll spend hours polishing it or spend hundreds to have a copywriter work on it, all with hope of increasing sales and profits it produces.
And while that's smart business -- without an autoresponder -- you'll never kick your conversion rate up as high as it can go.
So you might wonder, what exactly makes a great autoresponder series that takes those somewhat interested and turns them into rabid "cash in hand" buyers? It's actually a painless process...
With autoresponders, I usually use 7 messages. Studies have proven this to be most effective number for follow-up without completely annoying those that keep getting message after message from you.
Now with these 7 messages, you have a lot of room to talk about your product.
So what I like to do is break apart each of messages into separate buying types I know will be interested in my product.
For instance, there are a lot of different types of people that would use my copywriting services. One might have an interest in my services because of my prices. Another might be thinking about hiring me because they like my writing style. And yet another may be debating about using me because they like way I keep writing until they're thrilled with copy.
