3) next few paragraphs are where you state problem. Here you state most pertinent FACTS of what problem is, nature of problem, why and how it's a problem for you. Keep it short (3-5 short paragraphs).

4) next comes ending paragraph where you tell them what you want. State what you think is a REASONABLE solution and a REASONABLE timeframe.

5) at bottom of email put your name, phone number, and if applicable, order number or customer service case number etc.

6) next, you get email address of organization's CEO or president or director or whoever is ultimately running organization ... #1 big boss. Why? Because apparently no one else in his organization seems to be able, or willing, to resolve your problem ... so now we are going to bring it to attention of top dog! Yes, this does work and yes, if you are a customer you deserve to get your problem resolved. Contacting person at very top of company is secret way of getting your unresolved problem resolved. And, sometimes, it's ONLY way. The Ultimate Email. You can do this! I don't care how big organization is, somebody is running it and is ultimately responsible. That's whose email address you want. With a little hunting this can often be found on their website, under About Organization or Executives, etc. If you cannot find email address of head honcho then CALL main number of organization (unless it's out of country; then phone call may be too costly). Ask for Office of President. They should connect you. If asked why simply state that you "have to email him some important documents". Do NOT go into a whole story, do NOT get sidetracked, just get head person's email address and get off phone.

7) address Ultimate Email to CEO, president, or whomever runs organization.

8) send Ultimate Email.

After you have sent your Ultimate Email, standby for action! It is not unusual for a legitimate organization to respond reasonably quickly so be prepared. And don't be surprised if you get an immediate resolution of your problem. I have used Ultimate Email technique and have had remarkable success, resolving many different and difficult types of consumer problems, both common and rare, with organizations ranging from small local businesses to giant multi-national Fortune 500 companies. Though Ultimate Email is a very powerful and effective technique remember that you only have one chance to use it; if you don't do it right first time you can't redo it and and re-email it to a CEO.

Bottom line, have you had enough "customer service"? Do you want your problem resolved? If you are still battling customer service and still not getting your problem resolved ... it's time for Ultimate Email!

Service Delivery

All successful non-profits must deliver right information to right person, at right time

A web site is a powerful way to deliver services for those organizations in business of providing people with information. Since this includes almost all non-profits, need and benefits of a website accessible 24- hours a day, seven days a week, become obvious.

Advocacy

Research

Two excellent starting points for almost any kind of searching are Google and Yahoo. Probably best directory devoted entirely to nonprofit organizations on web is Action Without Border's web site. This includes a page of foundations and links offering grant opportunities. Cross linking with these organizations provides a wonderful networking opportunity and usually leads to additional opportunities for all linked organizations.

Communication

Further, email allows for asynchronous communication, meaning that one can read one's email on one's own time, rather than having to play telephone tag. Of course, it also encourages clarity of expression by remaining a form of *written* communication.

Web sites facilitate email correspondence when they make publicly available email addresses of organization staff. Sites can offer options which make sending a message as convenient as filling out a form. They can also invoke an email mailer on many browsers when visitor to a site clicks on right button.

If you are worried about getting too much email, more than you have time to answer, consider discarding any mail delivered by US Postal Service and using time you save to answer few email messages you are lucky enough to receive. They will likely be more valuable, more interesting and you will be able to respond to them more quickly with better results than most of your incoming "snail mail". :-)

In summation... strong benefits enjoyed by all non-profit organizations, from development of a custom website, are many and varied. A strong web presence provides a solid economic basis for additional revenues (donations), cost savings, and enhanced services to members, volunteers, and public at large. Since most non-profits are understaffed... dramatic labor savings and management efficiencies gained with a comprehensive web site can mean difference between success or failure... growth or survival!