Make sure your free E-Book has plenty of links back to your website.

The secret to making this technique work is to ensure that your Free E-Book is closely related to theme of your website. For example, if you market 'Search Engine Submission' tools from your website, an excellent topic for your Free E-Book would be 'Search Engine Positioning'.

Here's a tip that will help you find out exactly how much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home page (index.html), link to duplicate home page (free-ebook.html). This way, you'll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.

Include a short note on index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com http://www.upload.com http://www.ebooksnbytes.com http://ebooks.searchking.com http://www.free-ebooks.net/ http://www.reportsearch.com/ http://www.ebookdirectory.com/ http://www.ldpublishing.com/index1.html

2) Write Ezine Articles

Whatever you do on Web, you must have picked up dozens of tips along way - tips that would be very useful to other people who are just starting out.

Turn those tips into a series of articles, give them catchy titles and submit them to these 'article announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com mailto:aabusiness-subscribe@egroups.com mailto:aageneral-subscribe@egroups.com mailto:aainet-subscribe@egroups.com mailto:Free-Content-subscribe@egroups.com mailto:articles_archives-subscribe@egroups.com mailto:PublishInYours-subscribe@egroups.com mailto:publisher_network-subscribe@egroups.com mailto:ArticlePublish-subscribe@yahoogroups.com mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit them to these 'online article archives':

http://www.ezinearticles.com/add_url.html http://www.ideamarketers.com/ http://www.mega-success.com/articles/submit.shtml http://cyberprosper.com/submit.shtml http://www.womans-net.com http://www.connectionteam.com/submit.html http://www.netterweb.com/articles/ http://article_depot.50megs.com/ http://www.ezadsuccess.com/articles/submit.shtml

Think of your Articles and Free E-Books as seeds - scatter them around, then watch them bear fruit and multiply.

http://www.getresponse.com/

The point here is that if your visitors leave your website without taking anything away (a free version of your E-Book, an autoresponder course, your Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitors feeling of what it would be like to own your product or service, they're much more likely to buy.

Here's a real-life example of this principle (a rather disturbing one).

It's a well known fact that if a burglar can see into your house, they are much more likely to rob you than if they can't. Why?

Because by seeing into your house, burglar has already 'owned' it psychologically. What you can't see, you can't psychologically 'own'.

Here's another interesting fact. If your house has been burgled, there's a very high probability that same burglar will return - 6 or 8 weeks later. Why?

Again, it's same principle. The burglar has seen inside of your house - and has psychologically 'owned' it.

It's because of this same principle that car salesmen try and get potential customers to sit in new car. Once you've smelt inside of that new car, you're much more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or two chapters of your E-Book, or a free trial period of your service. Let them imagine what it would be like to own it.